Dublin Airport, which has almost 69,000 followers on Twitter, edged out Amsterdam’s Schiphol Airport and London Heathrow – both of which were Highly Commended – to win this year’s best airport twitter feed award. Brisbane Airport, Denver International Airport, London Gatwick Airport and Los Angeles International had also been shortlisted for the award.
Dublin Airport was also High Commended in this year’s Moodies awards in the Best Use of Social & Digital Media by an airport, Best Single Social Media Marketing Campaign, and Best Mobile App categories.
“We are delighted to have been named the world’s best airport Twitter feed for the second year running,” said Paul O’Kane, Dublin Airport Authority Chief Communications Officer. “It is gratifying to see that Dublin Airport can benchmark itself against the best and largest airports in the world and come out on top in the area of social media and digital communications.”
Dublin Airport operates the world’s fifth largest airport Twitter account, the twelfth most liked airport Facebook page, the world’s second largest airport Instagram account, and the twelfth most popular airport YouTube account. Ranked by passenger numbers, Dublin is the world’s 83rd largest airport.
Social media allows Dublin Airport to connect directly with its customers in a friendly and engaging way and build deeper relationships with them.
The Moodie Award is Dublin Airport’s second social media award in a week, as last Thursday it picked up the Communications Award at the Irish Logistics and Transport Awards for its social media activity.
There were a total of 150 entries to the Moodies Awards and the applications were scored against six separate criteria including, customer engagement, visual appeal, quality of content and impact on the traveller experience.