Formula One legend Eddie Jordan has announced the launch of J1, a new marketing and hospitality venture with RPMC as official activation partner. Jordan aims to use his profile and industry contacts to bring the glitz and glamour of the Formula One lifestyle to a wider audience. J1 will specialise in 100% tailored packages delivering unique experiences at some of the world’s biggest sport and entertainment events.
Clients will be offered unique and custom designed corporate incentive hospitality packages with behind-the-scenes access and insight at events ranging from the Monte Carlo and Singapore GPs to backstage at the world’s biggest rock concerts.
J1 is the result of a partnership between Eddie Jordan and Murray Schwartz, founder of RPMC. Schwartz has over 25 years’ experience delivering marketing solutions at events ranging from the Olympics to the Grammy’s.
Eddie Jordan said: “I’m extremely excited to launch J1 as the latest Jordan brand. It will bring the excitement of Jordan Racing to hospitality and marketing by creating new and exclusive opportunities for brands.”