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El Al Extends Economy Class Plus Service

El Al Extends Economy Class Plus Service

El Al is extending Economy Class Plus service to its B767-300 fleet as of 18th February 2013. In addition, the airline is continuing to upgrade and refurbish its fleet and is renovating its B767-300 aircraft.

As part of the upgrade, Economy Class Plus is being launched on the fleet and the overall appearance of the B767-300 aircraft is being upgraded. The refurbishing of all fleets is scheduled for completion by June 2013.

Economy Class Plus is situated at the front of Economy Class, offering improved seats with extra legroom (91.5cm instead of 81.3cm) and 33% greater recline; designated check-in counters and more ‘plusses’.

In addition, every Business Class and Economy Class Plus passenger will receive an individual entertainment system – a state-of-the-art iPad with a rich selection of films, TV programmes, games and music.

Elyezer Shkedy, Chief Executive, said: “This step is part of a strategy that calls for continually improving the product and customer experience. El Al is continuing the renewal impetus and upgrading its fleet for the comfort and pleasure of its passengers. In addition, the new B737-900 will join the El Al fleet in October to further enhance the passenger flight experience on short-range routes as well.

“Together with the addition of Economy Class Plus, these measures offer El Al passengers a new flight experience. The Israel public prefers to fly El Al. This is thanks to the warm homey feeling, the sense of security and the knowledge that El Al is always there for them. We are doing our utmost to ensure that the public also enjoys the very best product at the most reasonable prices. In this way we will retain our standing as the first and preferred choice for flights to and from Israel.”

El Al

El Al’s Matmid Club members in the Top Platinum, Platinum and Gold tiers, as well as passengers who purchase upgradeable tickets in Economy Class, are entitled to seating in Economy Class Plus at no extra cost. In addition, a passenger accompanying a Top Platinum member may also be seated there at no extra cost.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

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