Embratur, the Brazilian Tourist Board, has launched an interactive Brand Channel website called visitbrazil on YouTube that aids trip planning through interactive tools, images and detailed information on what to do in Brazil.
Marcelo Pedroso, Embratur’s Director for International Markets, said: “Travelling to Brazil is a truely unique and exhilarating experience, but with so much to choose from, deciding where to go and what to do can be daunting. This new tool provides a one-stop destination for trip planning and makes the process fun, informative and interactive.”
Today, Embratur has also launched ‘Brasil Quest’, a free game app for iPhone, iPad and Android. The game celebrates the 12 Brazilian host cities of the 2014 FIFA World Cup through the journey of YEP, an alien that decides to visit Brazil in search for happiness and becomes enchanted with the country’s beauty and offerings.