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Emirates Arena Opens in Glasgow

Emirates Arena Opens in Glasgow

Emirates has announced a major sponsorship deal that includes a multi-million pound sponsorship with Glasgow City Council under which Emirates now holds the exclusive naming rights for the city’s new world-class £113 million indoor sports facility, the ‘Emirates Arena’. The venue will open its doors for the first time next Friday, 5thOctober, and in its first four months of operation, the Emirates Arena will play host to eight Scottish, European and world level sporting events and will also be open to local community use.

Emirates Arena, Glasgow

Emirates’ cabin crew Nicole Perktold and Narmi Manalang in front of the new Emirates Arena in Glasgow

The 10-year partnership will enable the airline to strengthen its presence in Glasgow with prominent branding on and throughout the Emirates Arena, highlighting a long-term investment in Glasgow and giving the venue an internationally recognised brand name.

“As a truly global airline we are committed to connecting people and cultures and this new sponsorship in Glasgow is a true reflection of this commitment,” said Richard Jewsbury, Emirates’ Senior Vice President Commercial Operations Europe. “We sponsor a number of the world’s most prominent international sporting and cultural events and this multi-million pound agreement will not only help to inject significant funds into the Glasgow economy, but will also highlight Glasgow’s place on the international sporting stage.”

Emirates has a long history of supporting sport in the UK and worldwide, including the International Cricket Council, the FIFA World Cup, the 2012 Ryder Cup and Arsenal Football Club at the Emirates Stadium in London.

“This is a fantastic deal for the people of Glasgow,” said Gordon Matheson, Leader of Glasgow City Council. “Many of the world’s top sports venues already enjoy the considerable benefits and prestige secured through a naming rights agreement and this partnership with Emirates puts us firmly in that elite group.

“The Emirates Arena is a truly world-class venue that will host a genuinely world-class sporting events programme. This partnership will bring that venue and global brand together and it will be the people of Glasgow who will reap the benefits. Over the next 10 years this multi-million pound deal will leave a lasting legacy.

“We are one of the world’s top 10 sporting cities and the Emirates Arena will play a huge part in ensuring we retain and build on that position in the coming years. We can’t wait for the action to get underway at the Emirates Arena.”

Emirates Arena

The indoor arena will have 6,500 spectator seats when set up for sporting competitions, while the velodrome will have a permanent capacity for 2,000 seated and 500 standing spectators viewing the 250-metre cycle track.

The facility will be a national training centre for athletics, basketball, netball, track cycling and volleyball, and will include Scotland’s first dedicated indoor velodrome, providing elite training and an international competition standard venue.

Further information on the international sporting events coming to the Emirates Arena, including ticket details, can be found at www.emiratesarena.co.uk

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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