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Emirates Aviation Experience Opens in London

Emirates Aviation Experience Opens in London

London’s latest visitor attraction, the Emirates Aviation Experience, was officially opened today, Friday 5thJuly 2013, by the Mayor, Boris Johnson, and Tim Clark, President of Emirates.

Emirates President Tim Clark (left) is joined by London mayor Boris Johnson

The 300 sq m Emirates Aviation Experience, which cost in excess of £4 million and is located at the south side of the Emirates Air Line across the Thames, takes visitors on an interactive journey into the world of flight. In a UK first, it includes four commercial flight simulators under one roof – two A380s and two B777 aircraft. Other attractions include a 3D hologram of the internal mechanisms of an aircraft, an HD video-wall and a full-size nose-cone and flight deck of an A380.

“The Emirates Aviation Experience is a celebration of flight and the industry our airline serves,” said Tim Clark. “It is an educational resource that opens the lid on something I still find amazing even now – how airplanes physically work, how they get off the ground and, even more importantly, how they land.

“The Aviation Experience was born out of our experience, technology and sense of ambition and I am confident it will become a fascinating attraction for young and old for many years to come.”

In addition to the ‘Flight Simulators’ zone, the Emirates Aviation Experience incorporates several other features that take the user on a truly interactive aviation journey.

Visitors are able to look at a cross-section of a Rolls Royce Trent 800 jet engine partially built in Lego, a virtual wind tunnel application looking at how this influences flight, a touchscreen game explaining the turnaround process of an aircraft, and a replica A380 Economy Class seating area – with a range of aviation-themed videos utilising Emirates’ ice system.

The Emirates Aviation Experience also includes a food and beverage outlet and retail zone.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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