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Emirates Holidays Adds Ireland to World Choice Brochure

Emirates Holidays Adds Ireland to World Choice Brochure

Emirates Holidays has introduced its 600-page ‘A World of Choice 2012-2013’ brochure that adds eight new destinations (including Ireland) spanning six continents and featuring more than 100 destinations.

Emirates Holidays Logo

Argentina, Denmark, Ireland, Zambia and Zimbabwe all make their first appearances in the brochure, which has grown by 20% from 500 to 600 pages since the 2011-2012 edition. Holidays to Dallas and Seattle in the USA, along with Vancouver in Canada, have also been introduced to coincide with the launch of new routes to these cities by Emirates airline.

In addition, Russia, Morocco, Malta and South Korea have all been reintroduced into the brochure. Offerings in China, Thailand, India, South Africa and Germany have also been expanded with a wider choice of cruises, safaris, palace hotels and dedicated wellness retreats. Fly & Drive packages have also been re-launched this year and the 3-star and 4-star hotel offerings have been expanded.

“This really is a landmark year for Emirates Holidays,” said Frederic Bardin, Senior Vice President, Emirates Holidays. “With the new destinations, travel offers and the reintroduction of some old favourites, ‘A World of Choice 2012-2013’ brochure is our best and biggest to date.

“At Emirates Holidays we offer a tailor-made holiday experience to each customer, so the changes we have made this year reflect current travel trends and are based on what our customers have told us they want. The expansion of our offering has been driven by the increased demand for a wider choice of destinations around the world. Places that were once considered out of reach are now easily accessible with the launch of new routes by Emirates airline and with the help of our new brochure, the travel opportunities are endless.”

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

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