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Emirates Introduces New Onboard Toys

Emirates Introduces New Onboard Toys

Emirates’ young globalistas can now enjoy the company of new travel companions with the introduction of a collection of onboard toys with two ranges of toys aimed at pre-school and older children.

Pre-school children can collect a range of original monster characters from the ‘Fly With Me Monster’ collection – Jimbob, Tezz, Camus and Wagga. Each monster toy comes in three product categories: Blanket Buddies – plush characters wrapped around soft polar fleece blankets; Seat Belt Critters – little toys worn around a seat belt to encourage safety; and Magnetic Sketchers – where Emirates’ youngest customers can unleash their inner Picasso.

Emirates Quiksilver

For older children, Emirates offers a range of new travel-inspired products co-designed with iconic lifestyle brand Quiksilver. Tapping into the spirit of adventure, travel and the great outdoors, the Quiksilver collection is designed around three themes – surfing, snowboarding and skating. The collection features travel folios aimed at encouraging personalisation and discovery, velcro surf-style wallets with the latest Quiksilver graphics, and fun-fact game cards that combine inspirational photography from Quiksilver’s own photo archives with Emirates’ diverse destinations.

“We are constantly seeking more dynamic entertainment options for our discerning young travellers when they are onboard,” said Terry Daly, Emirates’ Divisional Senior Vice President, Service Delivery. “Families have come to expect the stress-free and enjoyable travel experience Emirates is known for, and the introduction of these new toys reinforces our commitment to ensuring that families have access to rich, meaningful entertainment content across multiple platforms.”

All Emirates flights offer a selection of the new toys for pre-schoolers, with the Quiksilver products on long-haul flights over five hours. Young flyers can also enjoy the existing range of children’s products including the E-kids magazine, colour pencils, branded Emirates rucksacks and cooler bags, children’s eyeshades and the popular Dr Seuss books.

The new toy collections, combined with an updated inflight entertainment system ice and a dedicated children’s onboard menu with its own colourful livery, underpins Emirates’ commitment to providing families with a hassle-free, relaxing journey.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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