News

Emirates Launches ‘Share a Smile’ Multi-lingual Campaign

Emirates Launches ‘Share a Smile’ Multi-lingual Campaign

Emirates has unveiled a new campaign showcasing the lighter side of language, named ‘Share a Smile’. The airline has created 29 videos in 14 languages featuring members of its cabin crew expressing quirky and unusual expressions and greetings from around the world. The campaign was created by Emirates to help ‘globalistas’ connect with each other through the humorous side of language and by watching the videos and sharing them with their friends and family.

The cabin crew who star in the videos were selected in recognition of their outstanding levels of service and native language ability.

Emirates Share a Smile

“Our cabin crew speak over 55 languages and on every flight we announce to our customers which ones are spoken on board that day,” said Terry Daly, Divisional Senior Vice President Service Delivery, Emirates. “It is always an impressive list and something that is regularly commented on. Showcasing many of these languages in the ‘Share a Smile’ campaign demonstrates that it is quite likely a member of cabin crew will speak the native language of our customers. This will help them feel even more welcome and helps us to deliver the highest level of customer service for which Emirates is renowned.”

The 29 videos in the campaign have been filmed in 14 languages: Arabic, Cantonese, English, French, German, Greek, Italian, Japanese, Korean, Mandarin, Portuguese, Russian, Spanish and Turkish. They can all be viewed and shared online by visiting: www.emiratesshareasmile.com or Emirates’ You Tube channel, www.youtube.com/Emirates

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

More in News

The AmaPrima docked in Amsterdam.

AMA/KLM/Sunway Host Agents to Lunch with Style in Amsterdam

Michael FloodSeptember 23, 2017
Turkish Airlines B787-9 Order

Turkish Airlines Commits to Order 40 Boeing 787-9 Dreamliners

Neil SteedmanSeptember 23, 2017
IMG_4239

Brendan Barry Wins Two Tickets on Sri Lankan Airlines

Ian BloomfieldSeptember 22, 2017
IMG_4294

John Cassidy and Eileen Penrose Win Amadeus Golf Day

Ian BloomfieldSeptember 22, 2017
Ryanair Aircraft

CAR Update on EU240 Compensation with Ryanair

Michael FloodSeptember 22, 2017
Tourism Thailand + THY 1

Elaine and Aoife Win Places on Tourism Thailand + Turkish Airlines Mega Fam – Cork Winner Tonight!

Neil SteedmanSeptember 21, 2017
Finnair eNews Story 5

Win a Two-Night Break for Two in Helsinki with Finnair and Sokos Hotels

Michael FloodSeptember 21, 2017
Qatar Airways Chauffer Service

Arrive in Style with Qatar Airways Luxury Global Chauffeur Service

Neil SteedmanSeptember 21, 2017
Sinead Reilly, Strategic Account Director, Northern European Region, Travelport

Travelport Appoints Sinead Reilly in New Role of Strategic Account Director for Northern Europe

Neil SteedmanSeptember 21, 2017

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland