Emirates Launches ‘Share a Smile’ Multi-lingual Campaign

Emirates Launches ‘Share a Smile’ Multi-lingual Campaign

Emirates has unveiled a new campaign showcasing the lighter side of language, named ‘Share a Smile’. The airline has created 29 videos in 14 languages featuring members of its cabin crew expressing quirky and unusual expressions and greetings from around the world. The campaign was created by Emirates to help ‘globalistas’ connect with each other through the humorous side of language and by watching the videos and sharing them with their friends and family.

The cabin crew who star in the videos were selected in recognition of their outstanding levels of service and native language ability.

Emirates Share a Smile

“Our cabin crew speak over 55 languages and on every flight we announce to our customers which ones are spoken on board that day,” said Terry Daly, Divisional Senior Vice President Service Delivery, Emirates. “It is always an impressive list and something that is regularly commented on. Showcasing many of these languages in the ‘Share a Smile’ campaign demonstrates that it is quite likely a member of cabin crew will speak the native language of our customers. This will help them feel even more welcome and helps us to deliver the highest level of customer service for which Emirates is renowned.”

The 29 videos in the campaign have been filmed in 14 languages: Arabic, Cantonese, English, French, German, Greek, Italian, Japanese, Korean, Mandarin, Portuguese, Russian, Spanish and Turkish. They can all be viewed and shared online by visiting: or Emirates’ You Tube channel,

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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