News

Emirates Partners with St Patrick’s Festival 2013

Emirates Partners with St Patrick’s Festival 2013

Emirates has announced its third sponsorship in Ireland, becoming the Official Airline to the St Patrick’s Festival 2013. As part of the sponsorship, Emirates will have significant brand exposure throughout the Festival.

Emirates Partners St Patrick's Day

Karolin Tamaddon of Emirates promotes the new sponsorship with the St Patrick’s Festival

A full-scale promotional campaign will see the Emirates logo used in almost half a million festival guides and special festival supplements. Emirates will have high visibility on 17th March with colourful parade route branding and, more specifically, the airline will be directly associated with one of the eight artistic Dublin Parade Pageants, which will feature Emirates flags and special choreographed performances.

Emirates’ corporate identity will be included in all Festival social media and online campaigns and guests of Emirates will enjoy VIP hospitality, including Parade-side seats on ‘Lá le Pádraig’.

Last year’s Parade in the capital attracted almost 500,000 visitors and a further 800,000 tuned in to enjoy the spectacle on national TV.

Margaret Shannon 2

Margaret Shannon, Country Manager – Ireland, Emirates

Margaret Shannon, Country Manager – Ireland, said that for an international airline, the Festival was an exceptional sponsorship opportunity. “St Patrick’s Day is one of the most far-reaching and celebrated national holidays in the world. It’s quite unique in that so many countries, nationalities and cultures join in the celebrations for our national holiday. It’s not just the millions of Irish diaspora across the globe that celebrate 17th March, its impact and reach go way beyond, generating goodwill and connecting people in celebration, across the world.

“This is one of the reasons why it is such a strong partnership for Emirates. Connecting people and cultures is our underlying ethos and nowhere is this ethos more visible than during the St Patrick’s Festival.”

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

Wendy Wu Tours Reports Record Sales in Ireland for 2019

Michael FloodJanuary 25, 2020

Fly Direct to Israel with EL AL from 26 May

Michael FloodJanuary 24, 2020

PATA to Engage More with Travel Trade in 2020

Michael FloodJanuary 24, 2020

CLIA Announces Exclusive Meyer Werft Shipyard Visit for Agent Members

Michael FloodJanuary 23, 2020

ITTN Travel Deals – 23rd January 2020

Neil SteedmanJanuary 23, 2020

ATTS Has Vacancy for a Sales Support Executive

Michael FloodJanuary 23, 2020

Celebrate Dublin Airport’s 80th Birthday With Turkish Airlines

Neil SteedmanJanuary 23, 2020

Cassidy Travel Seeks Staff for New Travel Shop

Michael FloodJanuary 23, 2020

WestJet Adjusts Flight Schedule Through to 24 June

Neil SteedmanJanuary 23, 2020

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland