Emirates Partners with St Patrick’s Festival 2013

Emirates Partners with St Patrick’s Festival 2013

Emirates has announced its third sponsorship in Ireland, becoming the Official Airline to the St Patrick’s Festival 2013. As part of the sponsorship, Emirates will have significant brand exposure throughout the Festival.

Emirates Partners St Patrick's Day

Karolin Tamaddon of Emirates promotes the new sponsorship with the St Patrick’s Festival

A full-scale promotional campaign will see the Emirates logo used in almost half a million festival guides and special festival supplements. Emirates will have high visibility on 17th March with colourful parade route branding and, more specifically, the airline will be directly associated with one of the eight artistic Dublin Parade Pageants, which will feature Emirates flags and special choreographed performances.

Emirates’ corporate identity will be included in all Festival social media and online campaigns and guests of Emirates will enjoy VIP hospitality, including Parade-side seats on ‘Lá le Pádraig’.

Last year’s Parade in the capital attracted almost 500,000 visitors and a further 800,000 tuned in to enjoy the spectacle on national TV.

Margaret Shannon 2

Margaret Shannon, Country Manager – Ireland, Emirates

Margaret Shannon, Country Manager – Ireland, said that for an international airline, the Festival was an exceptional sponsorship opportunity. “St Patrick’s Day is one of the most far-reaching and celebrated national holidays in the world. It’s quite unique in that so many countries, nationalities and cultures join in the celebrations for our national holiday. It’s not just the millions of Irish diaspora across the globe that celebrate 17th March, its impact and reach go way beyond, generating goodwill and connecting people in celebration, across the world.

“This is one of the reasons why it is such a strong partnership for Emirates. Connecting people and cultures is our underlying ethos and nowhere is this ethos more visible than during the St Patrick’s Festival.”

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *


NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

More in News

Aer Lingus Seattle

Aer Lingus Launches Super-Low Stateside Fares

Michael FloodMarch 17, 2018
John Spollen, Cassidy Travel, receives the ITTN Industry Achievement Award

John Spollen Nominated Unopposed for ITAA President

Michael FloodMarch 16, 2018
Hainan Airlines A330-300

Hainan Airlines to Fly Non-Stop Dublin-Beijing

Michael FloodMarch 15, 2018

Aegean Airlines and Dublin Airport Host Trade in Cooks Academy

Michael FloodMarch 15, 2018
Happy St Patricks Day from ATTS

Happy St Patrick’s Day from ATTS

Michael FloodMarch 15, 2018
Emirates New B777-200LR Business Class

Emirates Unveils More Spacious Business Class Seats on B777 Aircraft

Neil SteedmanMarch 14, 2018
Job Opportunities

World Travel Centre Seeks Operations Manager

Neil SteedmanMarch 14, 2018
Eurowings Boomerang Club

Hertz Enters Global Partnership with Eurowings

Neil SteedmanMarch 14, 2018
WTM London 2017

WTM London Announces New 
Exhibiting Area for Marketing and PR Professionals

Neil SteedmanMarch 14, 2018

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland