News

Emirates Pioneers Virtual Reality Technology on Website

Emirates Pioneers Virtual Reality Technology on Website

Emirates has introduced 3D seat models on emirates.com, becoming the first airline to introduce web virtual reality (VR) technology on its digital platform. The 3D seat model is a visualisation engine that displays an immersive 3D 360-degree view of the interior of the Emirates A380 and the Emirates Boeing 777, giving customers a chance to explore their seats, the spacious cabin and the Emirates onboard product.

Passengers booking from Ireland can now take advantage of this new feature available on emirates.com allowing them to navigate through the Economy, Business and First Class cabins, as well as the iconic Onboard Lounge and Shower Spa on the Emirates A380 using navigational hotspots.

Alex Knigge, Emirates’ Senior Vice President, Corporate Communications, Marketing and Brand (Digital), said: “As we continually invest to provide our customers with an unmatched travel experience onboard and on the ground, we also work very hard to give our customers a world-class digital experience. We are pleased to be the world’s first airline to introduce this cutting edge web VR technology, which offers our customers an immersive opportunity to learn more about the fantastic Emirates experience before they step onboard. In our usability tests with customers, we found that they particularly appreciated the 3D seat and cabin models when selecting their seats.”

The high-quality 3D generated graphics offer an outstanding render that is close to reality. The immersive experience is now available for the three-class Emirates A380 but will soon include renderings of Emirates’ entire fleet, including all configurations of the A380 and Boeing 777 aircraft.

The 3D 360-degree views of the cabins also feature a virtual reality element for a more immersive experience. Users can enjoy hands-free cabin navigation and seat selection by using any VR headset such as Google Cardboard. This award-winning technology is compatible with all devices without the need for external applications or plugins. The 3D seat models were created in partnership with Renacen who were awarded the Crystal Cabin for the best visionary concept for this project at the recent Crystal Cabin Awards.

Customers accessing emirates.com via their mobile devices or the Emirates app for iOS and Android will also be able to explore their seats before checking in online with the 3D seat map. The tool allows customers to navigate from one seat to another, and even allows would-be customers to book their preferred seats from within the 3D environment.

In addition to the new 3D cabin models, new product videos are available on emirates.com that illustrate the end-to-end travel experience across all cabins. The videos serve as a guide, giving new customers a clear idea of all the unique features of the Emirates travel experience. Emirates also continues to conduct frequent usability studies with customers and frequent flyers in different geographies to identify further opportunities to enhance its digital user experience.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

Bangkok from €549, Sydney from €1,120 in Emirates July Sale

Neil SteedmanJuly 18, 2018

Lufthansa to Go Five Daily on Dublin-Frankfurt

Neil SteedmanJuly 18, 2018

Singapore Airlines Voted World’s Best Airline at Skytrax Awards

Neil SteedmanJuly 18, 2018

Finnair Extends ATTS Contract to Represent Airline in Northern Ireland

Michael FloodJuly 17, 2018

George Best to Overlook Donegall Square from New Belfast Hotel Rooftop

Neil SteedmanJuly 17, 2018

New Air France Business Lounge at Paris-CDG

Neil SteedmanJuly 17, 2018

Join Oceania Cruises for Lunch in Belfast or Dublin

Michael FloodJuly 17, 2018

Great Value Travel Deals – 17th July 2018

Sarah SlatteryJuly 17, 2018

CAR Issues Ceased to Trade Notice Re Premier Irish Golf Tours

Neil SteedmanJuly 17, 2018

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland