News

Emirates Skywards Adds Platinum Tier



Emirates Skywards Adds Platinum Tier



The Emirates Skywards frequent flyer programme has today announced an enhancement to its offering with the introduction of ‘Platinum’, a new tier that sits above Blue, Silver and Gold. The Platinum tier offers additional benefits to members who have earned over 150,000 Miles.

Emirates’ First Class lounge in Dubai

Emirates’ First Class lounge in Dubai

“This is a significant development for Emirates Skywards,” said Thierry Antinori, Emirates’ Executive Vice President, Passenger Sales Worldwide. “The new tier is designed to show our most valued customers how important they are to Emirates and to offer greater recognition and benefits to those who choose to fly with us on such a frequent basis. The additional benefits have been introduced to add an even higher level of comfort, flexibility and convenience for our Platinum members. On top of our superior product, world-class service and fast expanding network in six continents with 18 new destinations opened in the last 15 months and two new destinations, Algiers and Haneda, to be added soon, the new Emirates Skywards Platinum tier is definitely another reason to make Emirates the airline of choice.”

For the first time, Platinum members will receive exclusive benefits usually reserved for First Class passengers, including First Class check-in, baggage delivery and access to the First Class lounges in Dubai with a guest. They can continue to use all Emirates lounges around the world, also with a guest, and they will receive 20kg of additional baggage, regardless of their class of travel.

To enable Platinum members to share their benefits with the rest of their family, a Gold ‘Partner’ card has been introduced, which means that family members can enjoy Gold privileges even when travelling separately. Platinum members will be guaranteed an Economy Class or Business Class commercial seat at Flex fares and receive access to an Economy Class or Business Class ‘Last Seat’ Flex reward.

Gold Emirates Skywards members who are eligible for Platinum status will be automatically upgraded to the new tier and will start receiving benefits from 1st April 2013. To qualify for Platinum status, members need to earn 150,000 or more tier Miles within a rolling 12-13 month period, compared to the existing qualification criteria of 50,000 Miles for Gold members. Based on current figures, it is estimated that the top 5% of Emirates Skywards’ Gold tier will be eligible for Platinum status. Skywards has 8.6 million members worldwide.

Emirates Skywards continues to develop its programme across all membership tiers with recent enhancements to its reward offerings including partnerships with Alaska Airlines, JetBlue and easyJet, TAP and more in the pipeline for 2013.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

Celebrity Edge Sets Sail on European Voyages

Michael FloodMay 26, 2019

Emirates Launches App in Arabic

Neil SteedmanMay 26, 2019

CAR Renews Another Travel Agent Licence

Neil SteedmanMay 26, 2019

Royal Caribbean International’s Quantum of the Seas Adds New Homeporting Season in Singapore Until 2021

Neil SteedmanMay 26, 2019

“Hotel Booking Sites Still Using Pressure Selling and Dodgy Discounts” – Which? Travel

Neil SteedmanMay 26, 2019

Aer Lingus All Set to Fly Dublin-Minneapolis/St Paul

Michael FloodMay 23, 2019

Amadeus Boosts Accommodation Content by 30% with Booking.com Partnership

Neil SteedmanMay 23, 2019

Las Vegas to Get New Non-Stop Service from Paris with LEVEL Airlines

Neil SteedmanMay 23, 2019

ITTN’s Great Value Travel Deals – 23rd May 2019

Neil SteedmanMay 23, 2019

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland