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Emirates Skywards Celebrates Reaching 25 Million Members

Emirates Skywards Celebrates Reaching 25 Million Members

Emirates Skywards, the award-winning loyalty programme for Emirates and flydubai, has touched a new high – 25 million members. Emirates Skywards is celebrating this key milestone with exciting offers and surprises for its members, including 25% discounts on upgrades and reward tickets on selected flights to and from Dubai, a network-wide special Cash+Miles rate on Emirates and flydubai flights, and a 25% discount on buying and gifting miles.

In the past 18 months, Emirates Skywards has added five million members globally, which is a staggering average of 277,777 every month, 9,259 every day, and more than six members every minute. The UK continues to lead the Top 5 table with 3.2 million members, the USA with 2.3 million, Australia 1.9 million, India 1.8 million, and UAE 1.7 million.

Emirates Skywards has worked hard to expand its appeal across regions and demographics. The programme now has 157 partners spanning the globe, including 15 airline partners that fly to a combined 2,000 destinations, 12 financial co-brands, and seven points exchange partners covering 31 countries. Emirates Skywards also partners with more than 100 hotel brands and two online aggregators, providing access to 30 million properties and rooms globally.

In the past three years, the programme has added 24 new partners with the number of earn transactions increasing by +50% and redemptions rising by +150%.

Just in the last financial year 2018-19, members from 185 countries redeemed 1.2 billion Miles at Dubai Duty Free, and 6,431 members redeemed 77 million Miles for 10,344 tickets to premier sports and cultural events globally. Hundreds of thousands more enjoyed upgrades, used Cash + Miles to book flights on Emirates and flydubai, and got reward tickets.

In a world inundated with loyalty programmes, Emirates Skywards stands apart with its pioneering spirit and industry firsts. The partnership with Dubai Mall made it the first airline loyalty programme where members can seamlessly earn Miles on every transaction and in all outlets of a shopping mall. Platinum members unlock new benefits, including Tier Miles rollover and complimentary upgrades, through gamified and personalised engagement. Targeted in-path offers enhance the booking experience for Skywards members while searching flights and fares online.

Emirates Skywards has also launched three apps in three years that make earning and burning Miles within easy grasp of a mobile device. The Skywards section, integrated within the Emirates App, has one of the most comprehensive loyalty programme features of any airline app. There are also two specialised apps: Emirates Skywards Go that features dining and leisure offers in 160 destinations, and Emirates Skywards Cabforce that is available in 890 cities globally to book private cars, taxis and minibuses.

This year, Emirates Skywards has already won three industry trophies: Best Frequent Flyer Programme from Business Traveller Middle East, Excellence in Management from Global Flight, and Middle East’s Leading Airline Rewards Programme from World Travel Awards.

Emirates Skywards’ celebratory offers are available on emirates.com from 12 September 2019.

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Michael Flood is an experienced travel expert with over 35 years' experience of the airline industry and the travel and tourism world.

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