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‘Escape’ with Worldchoice Campaign

‘Escape’ with Worldchoice Campaign

Worldchoice Ireland has launched a new ‘Escape’ marketing campaign featuring large window banners. The six themes are: Escape to make memories, Escape to the high seas, Escape to a place faraway, Escape to your Spanish dream, Escape for a unique experience, and Escape to somewhere spectacular.

Escape with Worldchoice Campaign

Worldchoice Ireland’s General Manager Garry Zancanaro said: “The main objective of the Escape campaign is to attract customers into our members’ shops. We aim to inspire people as they walk down the street, to make them want to ‘escape’ to their dream holiday location. The material is eye catching and attractively presented with images of generic and desirable destinations, highlighting the vast range of holidays available from Worldchoice agents.

“To further promote Worldchoice members as independent local travel specialists, posters highlighting the range of services available are included as part of the campaign. Matching A4 and A5 window cards featuring latest offers from our business partners are also included.”

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

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