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Etihad Airways Partners with Tourism Malaysia for New Campaign

Etihad Airways Partners with Tourism Malaysia for New Campaign

Etihad Airways has partnered with Tourism Malaysia to attract visitors from Europe and the Middle East to the country via the airline’s Abu Dhabi hub. The agreement will support the tourism board’s Visit Malaysia 2020 marketing campaign that has been developed to encourage tourism from Europe and the Middle East. Etihad operates a daily flight to Kuala Lumpur with a B787 Dreamliner.

Hareb Almuhairy, Senior Vice President Destination and Leisure Management, Etihad Aviation Group, said: “Tourism Malaysia has been a proud partner of Etihad’s for many years and Kuala Lumpur remains one of the most important destinations in our global network. The Southeast Asian country continues to be a popular choice for travellers in Europe as well as the Middle East, and visitors will benefit from the convenient connection through Abu Dhabi.”

Malaysia is an attractive and diverse country for tourism, giving visitors the chance to explore experiences as varied as the cosmopolitan capital Kuala Lumpur, the stunning islands of Penang and Langkawi, prehistoric rainforests, and the UNESCO World Heritage Site of Kinabula Park, among many other world-class attractions.

Datuk Musa Hj Yusof, Director General, Tourism Malaysia, said: “The campaign aims to welcome tourists from Europe, the Middle East and beyond to Malaysia, as well as to promote the Visit Malaysia 2020 initiative, which seeks to attract 30 million tourists and around RM100 billion (€21.5bn) in tourism receipts by the year 2020.”

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

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