Etihad Airways has launched a Google+ page to complement its existing social media presence on Facebook, Twitter and YouTube – and has exceeded 10 million passengers during 2012.
Etihad’s Facebook ‘likes’ have increased from 56,600 to 316,500, followers on Twitter from 6,900 to 29,300, and views on YouTube from 373,600 to over six million.
Peter Baumgartner, Chief Commercial Officer, said: “Our Google+ page will provide our guests with the latest brand, product and sponsorship news, exclusive competitions and offers, as well as updates on key initiatives.”
Meanwhile, Etihad has surpassed its target of carrying 10 million passengers in 2012 and was set to achieve a 22% increase on the total of 8.41 million passengers for 2011.
The increase in passenger numbers – up to a total of 10.29 million – represents an extra 1.88 million passengers travelling on the carrier’s global network, which now covers 87 of its own passenger and cargo destinations, and 245 codeshare destinations.