News

Expedia Buys Into Trivago

Expedia Buys Into Trivago

Expedia is to buy 61.6% of European hotel price comparison and booking site Trivago for €477 million. Trivago was launched in 2005 by Düsseldorf-based founders Peter Vinnemeier, Malte Siewert, and Rolf Schrömgens. Revenue has doubled every year since 2008 and the site expects to deliver about €100 million in net revenue for 2012.

Trivago Logo

“The Trivago team built one of the largest, fastest growing and most well known travel sites in Europe conducting more than 100 million hotel searches annually through a culture focused on developing great products, building a strong brand and promoting partners’ businesses,’ said Dara Khosrowshahi, Expedia President and Chief Executive. “These attributes closely align with Expedia Inc’s strategy and values and we are thrilled to have them join our portfolio.”

The deal is expected to close in the first half of 2013 pending approval from relevant competition authorities. After the deal is completed, Trivago will continue to function independently from its original headquarters in Düsseldorf.

“We are very excited to join the Expedia Inc portfolio and eager to learn from their experience, having built-up some of the world’s most trusted travel brands,” said Rolf Schromgens, Trivago co-founder and Managing Director. “Our passion and focus will remain on independently evolving our comprehensive and individualised hotel search. We will stay committed to our mission: To empower consumers to find their ideal hotel at the lowest possible rate.”

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

More in News

WOW air

WOW air Announces €129.99 Flights from Ireland to Four New US Destinations

Neil SteedmanAugust 23, 2017
HAL+RM Featured Image

American Holidays Team Wins HAL+RM Quiz Night

Neil SteedmanAugust 22, 2017
united-b737-900er

Martina to Be New Manager Ireland for United Airlines

Neil SteedmanAugust 22, 2017
Qatar Visa Waivers

Qatar Waives Entry Visa Requirements for 
Citizens of 80 Countries

Neil SteedmanAugust 22, 2017
World Travel Market 2016 at ExCeL, London.
Italy

WTM London 2017 Premier Partner is Italy

Neil SteedmanAugust 22, 2017
Irish Ferries Three Ships

Irish Ferries Joins Travel Partners Group

Neil SteedmanAugust 22, 2017
Travel Trade Deals, Sarah Slattery, Irish Travel Trade News

Great Value Travel Deals – 22nd August 2017

Sarah SlatteryAugust 22, 2017
Finnair eNews Story 5

Japan for Less with Finnair Special Sale Fares

Neil SteedmanAugust 22, 2017
Airberlin

Airberlin Files for Administration After Etihad Declines Further Funding

Neil SteedmanAugust 22, 2017

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland