Next Monday, 3rd June, will see the launch on UK television channels of a new integrated campaign for online travel agent Expedia, with the invitation to ‘Travel Yourself Interesting’. The multi-million pound campaign, which plays off the insight that travel enriches life, will run across TV, press, online and social, throughout June and July.
The ads themselves will be travelling to interesting spaces with the TV commercial popping up at rooftop cinemas across London. Print ads will highlight the quirky and interesting things we learn when we travel, with further social media extensions planned for the end of the summer inviting travellers to share their own.
The two TV commercials, one set in an office and one in a yacht club, each feature underdog characters who have suddenly and unexpectedly found themselves to be the centre of attention because they recently ‘travelled themselves interesting’. As they share their amazing and funny travel stories, the tables are swiftly turned on their social rivals, who suddenly find they have been replaced by these newcomers.
Andrew Warner, Senior Marketing Director EMEA at Expedia said: “Who hasn’t come back from a trip having learned something new – either about a place or just about themselves? When we return from our travels, we have gained knowledge and experience that shapes our lives and gives us something new to share with our friends and family. We see travel as an investment, rather than a luxury. Just as with any investment, the value rests on making the right choice and this is where Expedia helps.”
‘Travel Yourself Interesting’ aims to highlight this reality through a fully integrated campaign. In line with Expedia’s People Shaped Travel philosophy, Expedia will be putting people at the heart of their campaign and aiming to show how to ‘Travel Yourself Interesting’ in a variety of novel and unusual ways, including some exciting social experiments with real people – and, of course, travel itself.