News

Explore Develops Emotion-Tracking Software

Explore Develops Emotion-Tracking Software

Adventure travel specialist Explore has developed emotion-tracking software to help consumers choose their ideal holiday type – whether that be walking, cycling, cultural trips, or wildlife.

Research by Explore in Britain found that 60% of respondents find choosing a destination the most challenging part of booking a holiday, while 58% say it takes more than two weeks of their time to plan their trip from start to finish.

The new bespoke software harnesses a technique known as electroencephalography, or EEG, which tracks people’s emotional reactions to visual stimuli. The programme then interprets the subsequent electrical activity from the scalp and measures voltage fluctuations resulting from ionic current flows within the neurons of the brain. The technology can then interpret this neurological activity to decide if the subject is finding something pleasurable.

Using this technology, Explore wants to remove the risk of disappointment for holidaymakers – ultimately safeguarding their choices with this novel approach, bringing the fun back into the process of planning a holiday.

Laura Dewar, Sarah Fowler and Ashley Toft, all Explore

Laura Dewar, Sarah Fowler and Ashley Toft, Explore, hosted an evening in The Glasshouse, Dublin

On a visit to Dublin, Ashley Toft, Managing Director, said: “We all know that the best holidays are those that include truly extraordinary moments: trips that offer once in a lifetime experiences. But there are so many plceas to go and things to see, so how do you navigate those choices and pick the perfect holiday for you? Even more perplexing, how can you predict it’s going to tick all of your boxes, particularly if you have never been before?

“Our exciting new software taps into your brain and will, quite literally, make a holiday recommendation based on your emotional reactions. In short, you could say that we have created the next-generation holiday brochure.”

Roisin O’Hea, O’Hea PR, with Barry Kenny, Irish Rail

Roisin O’Hea, O’Hea PR, with Barry Kenny, Irish Rail

Explore currently has over 600 trips available in more than 120 countries, offering once-in-a-lifetime holidays and adventures to some of the world’s most exotic locations, including Peru, India and Botswana.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

More in News

Emirates Brunch

Emirates Carries Two-Millionth Passenger on Dublin-Dubai

Neil SteedmanDecember 14, 2017
Air Transat Toronto Christmas Market

Christmas and New Year in Toronto with Air Transat Festive Flight from Dublin

Neil SteedmanDecember 14, 2017
Dublin Airport South Gates 1

Dublin Airport Opens New Boarding Gate Area

Neil SteedmanDecember 14, 2017
Job Opportunities

Job Opportunities at Camino Ways and Click&Go

Neil SteedmanDecember 14, 2017
Travelport Julian Eccles

Travelport Achieves IATA NDC Level 3 Certification

Neil SteedmanDecember 14, 2017
Travel Solutions 2018 Brochures

Travel Solutions Launches Four Brochures for 2018

Neil SteedmanDecember 14, 2017
St Stephen's NS

1,000 Performers to Entertain Passengers at Dublin Airport This Christmas

Neil SteedmanDecember 14, 2017
Cape Town Pass 1

Upgraded Cape Town Pass Helps Save Time and Money

Neil SteedmanDecember 14, 2017
Air Canada New Livery

Air Canada to Launch New Routes for Summer 2018

Neil SteedmanDecember 12, 2017

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland