Kuoni is to launch its first ever dedicated television advertising campaign in the UK on St Stephen’s Day. Two different 30-second creatives will run until 19th January 2013 and will portray celebrations overseas such as honeymoons and special occasion birthdays.
The honeymoon creative was filmed in the Maldives and highlights Kuoni’s expertise and understanding at helping plan the most special of all holidays.
The special occasion birthday creative was filmed in Kenya and highlights the attention to detail and craftsmanship Kuoni places on making these holidays even more memorable and unique.
Derek Jones, Kuoni Managing Director, said: “Time away with our loved ones is so precious, to many it could be the true meaning of luxury and for others it’s the stuff family memories are made from.
“Television helps us to portray those heart-stirring emotions we feel when in an amazing location overseas, be it celebrating the start of married life together or any special occasion in your life.
“We can’t wait for audiences to tune in and be moved to travel.”