Free Night in Oman to Attract Stopover Visitors

Free Night in Oman to Attract Stopover Visitors

Oman Air, Oman’s Ministry of Tourism and tourism stakeholders have joined forces to launch a campaign to entice passengers on Oman Air’s international network to stopover in the Sultanate.

Oman Air Holidays

For the period up to 22nd December 2012, stopovers can be booked on Oman Air’s international services with participating resorts and hotels offering a free night and breakfast for bookings of two to three days, with some properties offering further incentives.

His Excellency Abdulmalik Al Khalili, Oman’s Minister of Tourism, said: “The 1 Free Night in Oman campaign sees our national carrier and industry working together on a powerful campaign. It demonstrates the industry is thinking and acting tactically to grow business and generate more jobs in the tourism and transport sectors.”

Wayne Pearce, Oman Air’s Chief Executive, added: “The campaign is well timed and adds value to our passengers. It will attract new business to the airline and Oman. It shows consumers we are working together as a destination and this will add to the airline’s and destination’s competitiveness level.”

The 1 Free Night in Oman campign adds to several other tourism campaigns launched in recent months, including a global awareness campaign on BBC Worldwide television and websites, the Oman Air and Ministry of Tourism Pan European campaign now being rolled out, and the Muscat Arab Tourism Capital 2012 campaign launched last month.

The campaign is being promoted by Oman Air’s agents, Oman Air Holidays, the Ministry of Tourism and participating resorts, hotels and tour operators.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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