G Adventures Launches ‘Change Makers Challenge’ Global Agent Incentive

G Adventures Launches ‘Change Makers Challenge’ Global Agent Incentive

G Adventures has announced a new incentive programme – its largest ever – called ‘Change Makers Challenge’. This challenge incentivises agents to focus on ‘changing people’s lives’ through travel, and invites them to rediscover their purpose – why they love selling travel – in the process.

The ‘Change Makers Challenge’, which was launched to Irish agents in a packed The Loft@Foley’s in Dublin last Thursday, is now live and runs until 31st March 2019. It culminates in a ‘Change Makers Summit’ that will take place in an undisclosed location in June 2019.

In total more than 100 change makers from the UK & Ireland, Central Europe, Canada, the USA, Australia and New Zealand will be brought together in the mystery destination, where they will also meet members of G Adventures’ team of global purpose specialists from around the world.

The summit will comprise a week-long trip where agents will see first-hand the impact that responsible travel has on local communities, as well as visiting destination highlights to help build their product knowledge. At the end of the trip, agents will have a full-day, immersive G Adventures experience and will be treated to a party night to remember.

Agents will automatically receive one entry per ‘life changed’ (traveller booked) and G Adventures will be giving out ‘random act of G’ gift packs and G vouchers throughout the entry period. Agents should look out for surprise challenges, as well as ‘social good’ entry submissions (submitting work they do that gives back in some way) to help them secure extra entries to attend.

David Green, Vice President, G Adventures, said: ‘G Adventures’ purpose as an organisation is to change lives through travel, and the new incentive is designed to remind its valued agency partners that each G Adventures trip they sell has a positive impact on both their customers and local people in the places that G Adventures goes.

“At G Adventures, we change the lives of our travellers when they choose to explore the world with us and, as a social enterprise, we change the lives of local people in the destinations to which we travel. We are asking our agents to become ‘Change Makers’ – to realise the impact that they can have, and to recognise why our world deserves more of them, and their customers, in it.

“Back in 2013 we renamed our regional sales managers ‘global purpose specialists’ in recognition of the work they do to help agents realise their own purpose, and this new incentive is an extension of that goal. We know purpose-driven employees are more engaged and passionate, so we want to remind agents why they love what they do.”

The Change Makers Challenge runs from 1st October 2018 to 31st March 2019. Agents should visit or speak to their regional Global Purpose Specialist for more information.

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NEIL STEEDMAN has been a trade journalist, editor and proofreader for 53 years, and ITTN's News & Features Editor for 43 years. His travel blog is at

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