News

Germany to Focus on Traditions and Customs in 2015

Germany to Focus on Traditions and Customs in 2015

The latest statistics from the German National Tourist Office demonstrate the popularity of Germany among Irish people with an impressive increase of 18.7% for the month of July in 2014 (compared to the same period for 2013) in overnight stays from the Republic of Ireland. Further inspirational campaigns by the GNTO next year will include sustainable tourism plus over 150 ‘Scenic Routes’ with themes ranging from food to football, a motorbike route or wine to volcanoes – to name just a few.

Martin Skelly, ITAA President, and Klaus Lohmann, Director, German National Tourist Office UK & Ireland

Martin Skelly, ITAA President, and Klaus Lohmann, Director, German National Tourist Office UK & Ireland

 

Germany will be celebrating 25 years of German Reunification in 2015, making it the perfect time to rediscover Germany or explore it for the first time – and statistics show that 70% of all first-time visitors return. Arts and culture will be highlighted through the 500th anniversary of the birth of Lucas Cranach the Younger and a spiritual travel campaign in 2015 will culminate in the 500th anniversary in 2017, of when religious reformer Martin Luther nailed his 95 thesis to the door of the Castle Church in Wittenberg. Germany’s Royal Heritage Route and accessible travel multi-media campaign ‘Discover Germany BarrierFree’ remain priorities also for 2015 and beyond.

Modern Germany is a young country, but traditions such as the famous Munich Oktoberfest and Christmas Markets are known the world over and the GNTO campaign will encompass three particular themes of ‘culinary Germany’, ‘living traditions’ and ‘art and crafts’ from different German regions in 2015. The ‘tradition and history of the region’ is among the top 10 reasons given by foreign visitors to Germany when choosing their holiday.

Marcel Noee, Deutsche Bahn, with Catarina Erceg, VisitBerlin

Marcel Noee, Deutsche Bahn, with Catarina Erceg, VisitBerlin

Klaus Lohmann, Director, GNTO UK & Ireland, said: “Next year provides the perfect opportunity for anyone to discover Germany. As a holiday destination, it offers huge choice – from the coastal regions in the north, lakes and mountains in the south and the beautiful towns, cities and natural landscapes in between. In a year that reflects on somuch history, it’s time to discover something new and our campaigns for 2015 provide a perfect starting point to do that.”

H.E. Matthias Hopfner, German Ambassador, with Christian Tanzler, VisitBerlin

H.E. Matthias Hopfner, German Ambassador, with Christian Tanzler, VisitBerlin

Ros Drinkwater Wins Writer’s Award

Ros Drinkwater of the Sunday Business Post was voted the winner of the ‘Germany Irish Travel Writer’s Awards’ hosted by the German National Tourist Office in conjunction with VisitBerlin. Her entry was a profile on city breaks in Berlin.

Ros Drinkwater of the Sunday Business Post received the inaugural Germany Irish Travel Writer’s Award hosted by the German National Tourist Office in conjunction with VisitBerlin

Ros Drinkwater of the Sunday Business Post received the inaugural Germany Irish Travel Writer’s Award hosted by the German National Tourist Office in conjunction with VisitBerlin

Jamie Blake Knox writing for the Irish Independent and Cleo Murphy writing for the Meath Chronicle were awarded 2nd and 3rd prizes respectively for their features on Trier and Cologne.

The event, the first of its kind, was a combined reception for professionals from the Irish travel industry and the awards ceremony, held in recognition of excellence in travel writing by Irish travel writers. Over 50 guests attended, held with kind permission of His Excellency, the German Ambassador Matthias Hoepfner, at the Ambassador’s residence in Dublin.

The awards will now become an annual fixture for Irish travel writers and travel trade professionals. Klaus Lohmann said: “Congratulations to all our winners and sincere thanks to everyone taking part in the German Irish Travel Writer’s Awards.

“Our latest statistics show a hugely impressive increase of 18.7% in overnight stays by visitors from Ireland, for the month of July in 2014 (compared to the same period for 2013).

“Germany is a very attractive holiday and business destination that offers fantastic value for money, but our success is also due to the support of Ireland’s travel professionals. Therefore it is our pleasure to recognise excellence in Irish travel writing and to personally thank all the talented and hard-working travel professionals who have worked with us, to promote our wonderful country. We look forward to a continuing successful relationship in future.”

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

More in News

B20171020a - Beermap

The Lufthansa online European Beer Map

Michael FloodOctober 20, 2017
IMG_4378

Northern Ireland TB unveils plans for 2018.

Ian BloomfieldOctober 20, 2017
aer-lingus-a320

Aer Lingus On the Ball to Copenhagen

Michael FloodOctober 20, 2017
12332_original

Brittany Ferries cancels sailings

Michael FloodOctober 19, 2017
Valerie & Laura - Bernard Hayes Travel Cork

Flexibile Autos for “Free Lunch Friday”

Michael FloodOctober 19, 2017
Silversea eNews Story 1

Silversea to lengthen Silver Spirit

Michael FloodOctober 18, 2017
REPRO FREE: AER LINGUS LAUNCHES BIGGEST EVER PILOT RECRUITMENT DRIVE - over 100 pilot positions available in one of Europe’s fastest growing airlines
Tuesday 17th October 2017: Aer Lingus today announced its largest ever pilot recruitment drive with over 100 direct entry pilot positions available at its home base in Dublin airport. Ireland’s only 4 Star airline promises an exciting and rewarding career flying modern Airbus A320/1 and Airbus A330 to more than 100 destinations across UK, Europe and North American where the airline offers 14 routes direct from Ireland. Picture Jason Clarke

Aer Lingus launches biggest ever pilot recruitement drive

Michael FloodOctober 18, 2017
IMG_3261

Aer Lingus Hosts VIP Fam to Miami for Top Agents

Michael FloodOctober 16, 2017
IMG_3460

“On the Horizon”- ITAA conference meets in Porto.

Michael FloodOctober 16, 2017

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland