News

Germany Seeks the Perfect TravelMeister

Germany Seeks the Perfect TravelMeister

The German National Tourist Office has just launched a new student campaign on Facebook to find the perfect ‘TravelMeister’ – the perfect youth ambassador for Germany. Until 12th December, university students are called upon to submit a 50-word application plus photo on www.germany.travel/facebookcompetition, explaining why they are the ideal TravelMeister.

Targeting all students in the UK and Ireland, the campaign aims to stimulate young people’s interest in Germany as a fun and exciting travel destination. “Students are an important target group for us,” said Klaus Lohmann, Director UK & Ireland, GNTO. “Germany’s diversity has great appeal to young people. It offers a host of cool cities and captivating landscapes, great shopping, the arts and a vibrant nightlife.

“The TravelMeister campaign allows us to further leverage this appeal, and we are hoping to increase the awareness among students here in the local market.”

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

Voting for ITTN Awards Extended by One Week

Neil SteedmanOctober 18, 2019

CLIA Announces Line-Up for River Cruise Conference

Michael FloodOctober 17, 2019

Danny Giles Joins Silversea Expeditions

Michael FloodOctober 16, 2019

Last Chance to Enter ITTN+EMIRATES Travel Photographer of the Year

Michael FloodOctober 16, 2019

ITTN’s Great Value Travel Deals – 17th October 2019

Neil SteedmanOctober 16, 2019

Prague Convention Bureau Invites Corporate Buyers to Fam Trip and Workshop

Neil SteedmanOctober 16, 2019

WTM London to Highlight Isle of MTV Malta

Neil SteedmanOctober 16, 2019

Dublin Airport Avoca Store Wins Global Travel Retail Award

Michael FloodOctober 16, 2019

London Travel Week Announces Key Events

Neil SteedmanOctober 16, 2019

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland