Germany Seeks the Perfect TravelMeister

Germany Seeks the Perfect TravelMeister

The German National Tourist Office has just launched a new student campaign on Facebook to find the perfect ‘TravelMeister’ – the perfect youth ambassador for Germany. Until 12th December, university students are called upon to submit a 50-word application plus photo on, explaining why they are the ideal TravelMeister.

Targeting all students in the UK and Ireland, the campaign aims to stimulate young people’s interest in Germany as a fun and exciting travel destination. “Students are an important target group for us,” said Klaus Lohmann, Director UK & Ireland, GNTO. “Germany’s diversity has great appeal to young people. It offers a host of cool cities and captivating landscapes, great shopping, the arts and a vibrant nightlife.

“The TravelMeister campaign allows us to further leverage this appeal, and we are hoping to increase the awareness among students here in the local market.”

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NEIL STEEDMAN has been a trade journalist, editor and proofreader for 53 years, and ITTN's News & Features Editor for 43 years. His travel blog is at

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