Weddings and honeymoons is one of the four key niche-market customer segments being promoted by the Tourism Authority of Thailand as part of its strategic plan for 2014, the other three being golf, health and wellness, and green tourism.
According to a TAT survey in March 2013, Europe is one of Thailand’s major source markets for weddings and honeymoons. The key driving factors are the unique opportunity to get married in a completely different environment and surroundings, excellent standards of service and value for money, beautiful beaches, luxury hotels, and good climate.
Many couples choose Thailand to tie the knot in a land renowned for its sense of grace and style, following customs and ceremonies with rich roots in Buddhist culture. The kingdom’s spectacular range of secluded, all-inclusive resorts, boutique hotels and pool villas also are perfect for honeymoons.
