News

Global Launch for New ‘Why’ Etihad TV Commercial

Global Launch for New ‘Why’ Etihad TV Commercial

On Friday 1st June Etihad Airways premiered a brand new television commercial and supporting digital media campaign to a global audience. The new commercial is based on the fact that Etihad Airways is the fastest growing airline in aviation history and during its first eight years of operation more people have switched to Etihad Airways than to any other global airline in history. Titled ‘Why’, the commercial and campaign focuses on why more than 40 million people have chosen to fly with Etihad Airways rather than industry competitors.

Etihad Why TV Campaign

Etihad Airways has launched its latest international campaign, Why, that is being promoted online and on television around the world from Friday 1st June

The television commercial, featuring an Etihad wide-body aircraft performing a spectacular low-altitude fly-past filmed from locations at the beaches of Saadiyat Island in Abu Dhabi, is being shown on pan-regional television media across Europe, the Middle East and Africa in addition to country specific stations in the UAE, France, Germany, Ireland, UK, the USA, India, Pakistan and Australia.

Peter Baumgartner, Chief Commercial Officer, said: “The Etihad Airways success story is a phenomenal one that will probably never be repeated and is therefore relevant for the history of commercial aviation. The airline has evolved from an initial vision, to a fledgling start-up, to the award-winning airline that we are today.

“The marketing campaign shares some of the secrets of our success with a worldwide audience and shows how, in less than nine years of operations, we have carried more than 40 million passengers and become synonymous with providing customers with the highest levels of hospitality and service available on the ground and in the sky.

“Our home-base of Abu Dhabi has also experienced tremendous development during this period and we were thrilled to conduct the filming for the commercial at beach locations on the stunning Saadiyat Island.”

It is the first commercial written by Etihad Airways’ recently appointed global agency, M&C Saatchi. It is directed by film director Chris Hartwill, from Ridley Scott’s film production company RSA Films.

The synopsis of the commercial, which will be translated into Arabic, French, German and Chinese, shows people enjoying a day at the beach who are surprised to see an Etihad A340 fly past, trailing a giant message.

The tail fin message, and interest driven by the commercial, invites viewers to visit the specially developed online microsite and other digital platforms in order to find out more at: etihad.com/why

Special approval was given to Etihad Airways to allow the aircraft to fly at such a low level near the Saadiyat Island coastline. Crowds gathered to see the aircraft complete two fly-past sessions on 21st May.

In addition to the television channels around the world, the television commercial can be seen at: YouTube/PdAPumCzXKs

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

More in News

Job Opportunities

World Travel Centre Seeks Senior and Junior Consol Travel Consultants

Neil SteedmanFebruary 23, 2018
Irish Ferries Alton Towers 1

Irish Ferries Unveils New Season Deal at Alton Towers

Neil SteedmanFebruary 23, 2018
IMG_4004

Aer Lingus Roadshow Attracts Large Trade Numbers in Dublin

Michael FloodFebruary 22, 2018
Commission for Aviation Regulation

CAR Publishes Decision Paper on KPIs for Travel Trade Licensing

Neil SteedmanFebruary 22, 2018
Andrew Flintham, Managing Director, TUI UK & Ireland

Andrew Flintham Appointed Managing Director TUI UK & Ireland

Neil SteedmanFebruary 22, 2018
SuperBreak Tower of London

SuperBreak Introduces Six New London Bundles

Neil SteedmanFebruary 22, 2018
Travelport NDC Content

Travelport Announces New Products Enabling Airlines and Agents in NDC Era

Neil SteedmanFebruary 22, 2018
Qatar Airways A350-1000

Qatar Airways Takes Delivery of World’s First Airbus A350-1000

Neil SteedmanFebruary 22, 2018
Shannon Airport

Positive 2018 Continues for Shannon Airport with New Routes to Liverpool and Bristol

Neil SteedmanFebruary 22, 2018

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland