News

Google to Integrate Google+ into Search Results

Google to Integrate Google+ into Search Results

Travel agents and supply companies should note that Google has revealed it will imminently be integrating Google+ into its search results, to deliver search results that better reflect preferences and also incorporate content shared by people in Google+ Circles.

Andreas Pouros of search engine marketing agency Greenlight said: “This is perhaps the biggest change to Google in the last five years and, as such, cannot be ignored.”

The key changes are:

  • Google+ content to be integrated into search engine results pages (SERPs)
  • Relevant Google+ Brand pages to be showcased in the SERPs

Andreas added: “A brand wanting to take advantage of these changes (or not fall victim to them) would need to undertake several activities:

  • Create a Google+ Brand page immediately
  • Put a Google+ content strategy in place
  • Benchmark your activity against the competition
Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

Aer Lingus announces new measures for the safety of Customers and Staff 

Michael FloodMay 29, 2020

Silversea launches “Virtual Visits ” with travel partners

Michael FloodMay 29, 2020

CAR Renews 92 Travel Agent Licences, Nine Still Pending

Neil SteedmanMay 29, 2020

Win a Holiday for Two in Lanzarote with Blue Insurance and Aqua Suites

Neil SteedmanMay 28, 2020

Join Amazing Thailand’s Live Webinars

Neil SteedmanMay 26, 2020

Spain reopens for Irish visitors from 1st July

Michael FloodMay 26, 2020

Hertz Files for Bankruptcy in USA and Canada

Neil SteedmanMay 26, 2020

Emirates introduces Complimentary Hygiene Kits for every passenger

Michael FloodMay 26, 2020

The Travel Corporation Overhauls Hygiene Standards

Neil SteedmanMay 26, 2020

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland