Google to Integrate Google+ into Search Results

Google to Integrate Google+ into Search Results

Travel agents and supply companies should note that Google has revealed it will imminently be integrating Google+ into its search results, to deliver search results that better reflect preferences and also incorporate content shared by people in Google+ Circles.

Andreas Pouros of search engine marketing agency Greenlight said: “This is perhaps the biggest change to Google in the last five years and, as such, cannot be ignored.”

The key changes are:

  • Google+ content to be integrated into search engine results pages (SERPs)
  • Relevant Google+ Brand pages to be showcased in the SERPs

Andreas added: “A brand wanting to take advantage of these changes (or not fall victim to them) would need to undertake several activities:

  • Create a Google+ Brand page immediately
  • Put a Google+ content strategy in place
  • Benchmark your activity against the competition
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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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