Hertz and Aeroméxico Sign Exclusive Global Partnership

Hertz and Aeroméxico Sign Exclusive Global Partnership

The Hertz Corporation has signed a three-way and exclusive partnership agreement with Hertz Mexico (operated by Avasa) and Aeroméxico, whose passengers can now book car rental at the best available rates for Hertz and Firefly in Mexico and with Hertz, Dollar, Thrifty and Firefly in any of the airline’s rest of world destinations, via the airline’s website ( and call centre.

The special rates for Hertz and Firefly in Mexico are also available to customers who present an Aeroméxico boarding pass at the brands’ car rental desks in airports across the country. In addition, Hertz Mexico will display Aeroméxico branding and customer offers on its website and at all of the car rental company’s airport locations.

Robert Stuart, Executive Vice President, Global Sales, Hertz, said: “Like us, Aeroméxico is constantly innovating to offer its customers enhanced convenience and high quality service. We are honoured that Mexico’s leading airline selected Hertz as their exclusive, global car rental provider to offer passengers a wide selection of Hertz, Dollar, Thrifty and Firefly vehicles at the best available rates. With now featuring a new car rental booking engine, travellers can easily book their flights and car rental in just a few clicks.”

Moises Behar, Chief Executive, Hertz Mexico, a franchise partner of The Hertz Corporation, added: “It is an honour to partner with Mexico’s flagship carrier to make our Hertz and Firefly fleets and services easily available to domestic travellers and international visitors who fly with Aeroméxico. In addition, as part of our marketing co-operation with Aeroméxico, we will periodically offer special promotions and exclusive car rental benefits to the airline’s passengers.”

Anko van der Werff, Chief Revenue Officer, Aeroméxico, said: “Through our exclusive alliance with Hertz, we continue to broaden our offer to customers, providing them with high quality car rental options at the best available rates globally. In terms of customer experience, Aeroméxico’s focus on the ‘total trip’ concept has really paid off, with initial car rental bookings through our sales channels exceeding expectations. We have had great feedback from vacation goers to frequent business travellers on the simplicity of adding car rental to their trip via”

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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