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Hertz and CLEAR Partner to Provide Biometrics for Faster Exits

Hertz and CLEAR Partner to Provide Biometrics for Faster Exits

On Tuesday 11th December 2018 Hertz and CLEAR announced the Hertz Fast Lane powered by CLEAR, a new service that uses biometrics, allowing travellers to get through the exit gate and on the road in 30 seconds or less with just a look or tap of their finger – a time saving of at least 75%. It is now available at the Hartsfield-Jackson Atlanta International Airport (ATL), with 40 more locations expected in 2019.

With CLEAR, members enroll once to enjoy frictionless experiences with greater predictability at more than 40 airports and venues US-wide. Now, Hertz Gold Plus Rewards loyalty members who sign up for CLEAR and link their accounts will be able to verify their identity and rental reservation with just a look or tap of their finger. Hertz Fast Lane powered by CLEAR marks the first use of biometrics by a major rental car company, and the first time CLEAR’s trusted identity platform is enabling members to verify their identity using their face instead of showing a physical ID.

The first Hertz Fast Lane powered by CLEAR is now available at the Hartsfield–Jackson Atlanta International Airport (ATL), offering renters unmatched speed and security so they can enjoy more time doing what they love. Throughout 2019, Hertz Fast Lane powered by CLEAR will be rolled out to more than 40 additional Hertz locations, including some of the busiest US airports such as Los AngelesInternational Airport (LAX), John F. Kennedy International Airport (JFK) and San Francisco International Airport (SFO), among others.

“We are excited to introduce Hertz Fast Lane Powered by CLEAR to get Hertz customers through the exit gate without the wait and on the road faster,” said Kathryn Marinello, Chief Executive, Hertz. “By teaming with CLEAR, Hertz gets a partner with an expanding footprint and proven track record to help us innovate the car rental process, improve the customer experience and bring meaningful benefits to busy travelers.

“This new innovation demonstrates our focus on enhancing the entire customer experience. In the last two years, we have upgraded our fleet with the cars people want to drive, launched our Ultimate Choice model in the USA enabling customers to choose their preferred vehicle with no wait, and improved site operations to deliver great service consistently.”

The new offering further demonstrates Hertz and CLEAR’s deep commitment to investing in technology and services that enhance their members’ experience – and sets a new standard for frictionless travel.

“CLEAR believes that you are you, and we are creating a future in which your fingerprints, eyes and face are your best and most secure ID,” said Caryn Seidman-Becker, Chief Executive, CLEAR. “When our members travel, they enjoy greater speed and predictability at airports and sporting events, so they can focus more time doing what they love. Thanks to our new partnership with Hertz, they will spend less time at the exit gate and more time enjoying their destination.”

Use of Hertz Fast Lane powered by CLEAR is a new benefit for Hertz Gold Plus Rewards programme members, and membership in CLEAR is available at no additional cost when used in connection with this programme. Members interested in upgrading their CLEAR membership to include airport security access will receive preferred pricing based on their Hertz loyalty status.

Travellers interested in learning more about the Hertz Fast Lane powered by CLEAR, or in becoming a Hertz Gold Plus Rewards member, can visit www.hertz.com/clear.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

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