Hertz Launches My Hertz Weekend Car Rental Subscription Service in Italy

Hertz Launches My Hertz Weekend Car Rental Subscription Service in Italy

Hertz has unveiled My Hertz Weekend, a flexible monthly car subscription service that gives customers access to a car every weekend. The new service, launched in three Italian cities, allows Hertz customers to choose between three sizes of car – small, medium or large – knowing that they can use a vehicle in the selected category every weekend of the month. Hertz plans to expand the offering to other locations in Italy and Europe.

Customers can currently subscribe to My Hertz Weekend in Milan, Turin or Bologna, giving them access to their chosen size of car – with unlimited mileage and a free additional driver included. Prices start from €195 per month.

To use the service, subscribers choose a Hertz pick-up point from a list of participating locations across the city in which they subscribe. This then becomes their ‘base’ Hertz location where the car will be available at their disposal – without having to confirm use on a specific weekend.

My Hertz Weekend gives subscribers flexible collection times, with the ability to pick up their chosen size of car between 14.00 on Thursday and 06.00 on Sunday, returning it by 12.00 on the following Monday at the same Hertz outlet chosen as their base.

Tracy Gehlan, Senior Vice President, Hertz Europe, said: “My Hertz Weekend is a flexible product that breaks free from the classic rental formulas and is a genuine alternative to car sharing and long-term rental.”

My Hertz Weekend comes as Hertz launches Hertz My Car, its first subscription service in the USA.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *


NEIL STEEDMAN has been a trade journalist, editor and proofreader for 53 years, and ITTN's News & Features Editor for 43 years. His travel blog is at

More in News

Willie Walsh Appointed Deputy Chairman of CarTrawler

Neil SteedmanSeptember 26, 2020

UNWTO Launches New Tourism Recovery Tracker

Neil SteedmanSeptember 25, 2020

Royal Caribbean announces updates to 2021 Summer cruises

Michael FloodSeptember 24, 2020

ITAA Calls for Covid-19 Tests Before Flight Departures

Neil SteedmanSeptember 24, 2020

“Celebrity Cruises’ newest ship, Celebrity Apex, arrives in Southampton

Michael FloodSeptember 23, 2020

IATA Calls for Universal Testing to Rebuild Aviation Confidence

Neil SteedmanSeptember 23, 2020

London Travel Week Will Be Fully Virtual in 2020

Neil SteedmanSeptember 23, 2020

What’s Another Green List?

Neil SteedmanSeptember 22, 2020

Unprecedented Industry Appeal to EC President to End Quarantines and Develop Common EU Testing Protocol

Neil SteedmanSeptember 22, 2020

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland