Hertz Launches My Hertz Weekend Car Rental Subscription Service in Italy

Hertz Launches My Hertz Weekend Car Rental Subscription Service in Italy

Hertz has unveiled My Hertz Weekend, a flexible monthly car subscription service that gives customers access to a car every weekend. The new service, launched in three Italian cities, allows Hertz customers to choose between three sizes of car – small, medium or large – knowing that they can use a vehicle in the selected category every weekend of the month. Hertz plans to expand the offering to other locations in Italy and Europe.

Customers can currently subscribe to My Hertz Weekend in Milan, Turin or Bologna, giving them access to their chosen size of car – with unlimited mileage and a free additional driver included. Prices start from €195 per month.

To use the service, subscribers choose a Hertz pick-up point from a list of participating locations across the city in which they subscribe. This then becomes their ‘base’ Hertz location where the car will be available at their disposal – without having to confirm use on a specific weekend.

My Hertz Weekend gives subscribers flexible collection times, with the ability to pick up their chosen size of car between 14.00 on Thursday and 06.00 on Sunday, returning it by 12.00 on the following Monday at the same Hertz outlet chosen as their base.

Tracy Gehlan, Senior Vice President, Hertz Europe, said: “My Hertz Weekend is a flexible product that breaks free from the classic rental formulas and is a genuine alternative to car sharing and long-term rental.”

My Hertz Weekend comes as Hertz launches Hertz My Car, its first subscription service in the USA.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *


NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

Malta Tourist Authority Appoints Tolene Van de Merwe

Michael FloodOctober 22, 2019

Wendy Wu Launches New Asia and Latin America Collection

Michael FloodOctober 22, 2019

KLM Celebrates 100 years in Business

Michael FloodOctober 22, 2019

Royal Caribbean International Announces Lelepa, Vanuatu, as Next ‘Perfect Day’ Location

Neil SteedmanOctober 22, 2019

Which City has the Most Expensive Transport Pass ?

Michael FloodOctober 22, 2019

Dublin Airport has Record September

Michael FloodOctober 22, 2019

Tourism Ireland’s ‘Big Drive’ for Golf Tourism at IGTM

Michael FloodOctober 22, 2019

Voting for ITTN Awards Extended by One Week

Neil SteedmanOctober 18, 2019

CLIA Announces Line-Up for River Cruise Conference

Michael FloodOctober 17, 2019

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland