Hertz Launches Next Generation NeverLost GPS System

Hertz Launches Next Generation NeverLost GPS System

Hertz and Navigation Solutions have announced the launch of the next generation Hertz NeverLost GPS navigation system across the USA. The award-winning in-vehicle system now offers even more customisation capabilities for travellers along with new, breakthrough navigation tools for ease, convenience and personalisation when planning trips. Hertz NeverLost GPS System


The new system syncs directly with the recently launched Hertz NeverLost Companion app, giving travellers access to more than 10 million US destinations on their mobile devices to plan trips at their leisure, then instantly begin navigation in their Hertz rental.

“Our innovation goes beyond a typical navigation device, offering hands-free calls and instant Bluetooth connection, personal and customisable rental information, exploratory travel guides, weather, flight information, and even access to a concierge to provide the traveller with an enhanced rental experience,” said Mark Frissora, Hertz Chairman and Chief Executive. “With the latest Hertz NeverLost, customers can experience a new way of trip planning and navigation with a one-of-a-kind travel tool that allows them to see more, do more and discover more.”

Hertz NeverLost is available to rent along with a Hertz vehicle and offers groundbreaking features for rental GPS systems within the car rental industry, including:

  • Hands-Free Calls – For ease and safety on the road, pair with a smartphone to make and receive calls and access contacts. Phone numbers for points of interest within the device can also be dialled.
  • Travel Guide – Explore the city and discover local events. Quickly search through thousands of points of interest and get even more out of the trip with accompanying audio, images and descriptions.
  • Weather, Flights and More – Discover special events and local attractions and get access to weather and flight information.
  • NeverLost Concierge – Live concierge operators are available to help search for destinations, build custom trips, and send route information directly to the NeverLost system.
  • Companion App – Stay connected with the NeverLost Companion app to sync favourites, explore the area, and search for destinations from any location.
  • My Favourites – Enter download codes or use the USB flash drive to access trips built on, the Companion app, or excursions built by the NeverLost Concierge team.
  • Contact Hertz – The device is programmed with all necessary Hertz phone numbers – and with hands-free calling, Hertz can be contacted with a paired smartphone with the press of a button.
  • Rental Record Info – View current rental record information on the device.

“We are thrilled to be rolling out the newest version of Hertz NeverLost across the USA to offer travelers a sophisticated, yet easy-to-use navigation tool when renting with Hertz,” said Rob Moore, Hertz Chief Technology Officer. “With the instantaneous connection to our new Companion app, the NeverLost system has become a first-of-its-kind within the travel industry, shaping the wave of the future for navigation technology.”

To learn more about the new generation of Hertz NeverLost, visit

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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