News

Hertz Launches Strategic Partnership with Localiza, South America’s Largest Rental Car Company

Hertz Launches Strategic Partnership with Localiza, South America’s Largest Rental Car Company

Hertz Global Holdings Inc has formally entered into a long-term strategic partnership agreement with Localiza, South America’s largest rental car company and the market leader in Brazil, following approval by the country’s antitrust authority, CADE. As part of the agreement, Hertz has now completed the sale of its Brazil car rental and leasing operations to Localiza.

Both companies have entered into referral and brand co-operation agreements to govern their ongoing relationship. The alliance will also involve the exchange of know-how in areas of technology, customer service and operational excellence.

Under the referral and brand co-operation agreements, Localiza customers traveling outside of South America will be referred to Hertz reservation channels. In select markets, Hertz expects to display the Localiza brand at key airport locations that frequently serve visitors from Brazil. Similarly, Hertz customers traveling to Brazil will be referred to Localiza, with ‘Localiza Hertz’ branding in most locations, providing them access to a broader network of locations and a larger vehicle fleet than previously offered by Hertz Brazil.

The purchase price for the Hertz Brazil operation, which includes both car rental and vehicle leasing, closed at R$360 million, subject to post-closing adjustments concluding a financial audit.

“We are proud to partner with Localiza, with whom we share similar values of innovation and customer excellence,” said Kathryn Marinello, President and Chief Executive, Hertz. “This agreement brings together two leading brands and an enhanced product and service offering for our respective customers as they travel the world.”

“We are very motivated by the start of this long-term strategic partnership that represents a new milestone for the development of the sector,” said Eugenio Mattar, Chief Executive, Localiza. “Customers from both companies will have innovative services, attendance and solutions to facilitate their mobility and improve their experience of car rental and vehicle leasing.”

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

Aer Lingus Unveils Brand Refresh with A330-300 in New Livery

Neil SteedmanJanuary 18, 2019

Irish Cruise Market Grew 8.8% in January-September Period – CLIA

Neil SteedmanJanuary 17, 2019

CAR Advises Trade on Aviation Licences in Event of No Deal Brexit

Neil SteedmanJanuary 17, 2019

Ryanair Holidays is “Discontinuing” Its Service

Neil SteedmanJanuary 17, 2019

Great Value Travel Deals – 17th January 2019

Neil SteedmanJanuary 17, 2019

Shannon Airport Welcomes Opportunity to Extend US Preclearance Facilities

Neil SteedmanJanuary 17, 2019

Finnair to Fly to Sapporo in Japan

Michael FloodJanuary 17, 2019

Dublin Airport Sets New Passenger Record in 2018

Michael FloodJanuary 17, 2019

Turkish Airlines Bowling Tournament Excitement Has Begun

Michael FloodJanuary 17, 2019

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland