News Domain to be Auctioned at WTM Domain to be Auctioned at WTM

The domain is to be auctioned live on 5th November 2014 at World Travel Market in ExCeL, London – but bidders will need deep pockets because Breathe Luxury Ltd has already received offers in the seven figures range. WTM 2014 Logo


The domain has been with its current owners for some 16 years, during which several major travel companies have tried to acquire it, because the keyword ‘Holiday’ is widely searched on major search engines. Over 90% of online travel businesses use ‘holiday’ as one of their top five keywords search terms, to reach customers online.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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