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Hotel Prices Rise Throughout UK and Europe

Hotel Prices Rise Throughout UK and Europe

Hotel prices have dramatically increased across Europe compared to last month, according to the latest Trivago Hotel Price Index reported monthly by Trivago.co.uk. An overnight stay in September will now cost an average of £105, compared to just £90 in August. The most expensive locations are Venice (£206 per night, up 43%) and Geneva (£202, up 20%). In the UK, with the exception of London and Edinburgh, prices have increased compared to this time last year.

Trivago Logo

London and Edinburgh

With the end of the London 2012 Paralympic Games and the Edinburgh Film Festival, prices in London and Edinburgh have decreased by 11% and 33% respectively, compared to August. An overnight stay in London will now cost an average of £162 and one night in Edinburgh will cost £119 on average. These prices are just 2% (in London) and 3% (in Edinburgh) higher than this time last year, showing prices in these two cities have now returned to normal.

Elsewhere in the UK

Compared to September 2011, hotel prices have increased throughout the UK. Out of the 13 major UK cities in the THPI, the only city reporting no change is Glasgow, where one night will cost an average of £82. Every other city has higher hotel prices than this time last year, with the largest increases in Brighton (£115 per night, up 20%) and Manchester (£99, up 16%).

Continental Europe

The end of the summer season sees hotel prices increase an average of 17% in major European cities, compared to last month. Out of the 22 main cities in the THPI, only London and Copenhagen are showing decreases in their hotel prices compared to last month (down 11% and 4% respectively).

Elsewhere, prices have risen as much as 49% when compared to August. Most noteworthy include Paris (£173 per night, up 49%), Berlin (£105, up 49%), Brussels (£103, up 48%), Venice (£206, up 43%) and Rome (£125, up 43%). Although it is normal for prices in major cities to increase following the end of the summer season, hotel prices in Berlin and Paris are up 10% and 7%, respectively, when compared to this time last year. This suggests that the level of increase between August and September is higher than usual.

THPI

The www.trivago.co.uk hotel price index shows the average overnight accommodation prices for the most popular European cities on Trivago. Prices for a standard double room are calculated on the basis of one million daily price inquiries for overnight hotel stays generated through the Trivago hotel price comparison service. Trivago stores all hotel requests for each month and therefore gives an overview of hotel accommodation prices for the upcoming month. The THPI reflects the hotel prices within the European online hotel market: the overnight accommodation prices of over 100 online travel agents and hotel chains create the average hotel prices for cities, regions and countries within Europe.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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