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Hungarian Tourism Returns to Irish Market

Hungarian Tourism Returns to Irish Market

Hungarian Tourism is again being promoted in the Irish market after a 10-year absence – and after visitor numbers from the Republic of Ireland increased by 30.7% in 2014 to 24,567 and by almost 15% in January-November 2015 to 26,215.

Hosting travel media at the Hungarian Embassy in Dublin (above) were Tsvia Vorley, Sales & Marketing Manager UK & Ireland, Danubius Hotels Group; Péter Horváth, First Counsellor – Economic, Trade and Investment Affairs, Hungarian Embassy; and Ildiko Mezo, Director UK, Hungarian Tourism.

A taste of Hungary: Tokaji Aszú is a full-bodied sweet dessert wine made from late-ripened grapes affected by a mould that concentrates grape sugars and flavours into honeylike sweetness

A taste of Hungary: Tokaji Aszú is a full-bodied sweet dessert wine made from late-ripened grapes affected by a mould that concentrates grape sugars and flavours into honeylike sweetness

Ildiko told ITTN: “The UK office was closed in 2006 and I joined when it reopened in 2011, but this is the first year that I have received a budget for the Irish market. Short breaks to Budapest are very popular from Ireland and access is easy with four flights a week by Aer Lingus and 11 by Ryanair.

“Our Budapest Winter Invitation (www.budapestwinter.com) includes amazing offers on more than 50 hotels across Budapest. Book three or four nights at participating hotels and the last one night is free – as well as free admittance to any one of the three historic spas: Gellért Baths, Rudas Baths and Lukács Baths, or 50% discounts for Széchenyi Baths, and even more discount on major attractions.”

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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