News

The World of Hyatt is Launched

The World of Hyatt is Launched

Hyatt Hotels  has announced the launch of World of Hyatt, Hyatt’s new global platform grounded in the simple idea that a little understanding goes a long way. This reflects Hyatt’s purpose and reaffirms its commitment to building genuine and trusted experiences and engaging its community of loyalists in a way that is meaningful to them.

“World of Hyatt is an expression of who we are,” said Mark Hoplamazian, President and Chief Executive, Hyatt Hotels Corporation. “It’s a platform powered by our purpose – caring for people so they can be their best – and it inspires how we engage with guests, interact with colleagues and owners, and operate our business. Importantly, it’s designed to deepen our relationship with our community beyond traditional hotel stays.”WOH_P139-Lifestyle-Viewpoint-Pool-Hat

Launching an Ambitious Campaign

The launch of World of Hyatt is supported by an unprecedented integrated marketing campaign, ‘For a World of Understanding’. The campaign will debut its anthem spot with a universal message during the 89th Oscars broadcast, leveraging a series of personal vignettes that speak to the power of understanding. The anthem features Grammy-nominated recording artist Andra Day singing ‘What the World Needs Now is Love’, the timeless song from Hal David (lyrics) and Burt Bacharach (music composition).

“The work on World of Hyatt was driven by a simple insight about the human heart – that the greatest longing is to know and be known, to understand and be understood,” said Maryam Banikarim, Global Chief Marketing Officer, Hyatt. “This platform is about the power of a little understanding. Listening, noticing each other, extending a thoughtful gesture – can make all the difference. This is how we connect on a deeper level – to inspire irrational loyalty.”

“What made me want to work with Hyatt is the campaign itself.  It’s an incredible message and my heart is of the same kind,” said Andra Day.  “I hope this allows people to realise that if you are willing to understand and to listen, then you actually can be understood, because it creates a desire in other people to want to hear you as well.”

Created by MullenLowe, the spot was filmed earlier this year in Thailand, Morocco and Spain, and explores how people from different cultures unite through simple human connections.

“We knew there was a great opportunity to not only craft something very honest, authentic and true to the Hyatt brand but also create something resonant at a time when the world really needs it,” said Tim Vaccarino, Executive Creative Director, MullenLowe. “It’s the small things that can have an amazing impact, things everyone is capable of; a knowing glance, a smile, an outstretched hand. These things transcend race, language and culture.”

The global campaign will extend across TV, digital, social, out-of-home, in-hotel, print, and events throughout 2017 with an emphasis in the USA,  China and India.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

Michael Flood is the Editor of Ireland's leading travel industry publication, Irish Travel Trade News. With more than 35 years experience, he has accumulated an in-depth knowledge of the airline industry and the travel and tourism world.

More in News

Lorraine Quinn, Celebrity Cruises, meets Lisa Brennan

Ian Wins Paradores Prize at Irish Travel Industry Trade Show

Michael FloodMarch 27, 2017
1-IMG_2212

Portugal Shows Growth in Irish Visitor Numbers in January

Michael FloodMarch 27, 2017
Transavia_2

Transavia new flights from Dublin to Munich

Michael FloodMarch 27, 2017
IMG_1541

Dee Burdock Attends White House Shamrock Presentation

Michael FloodMarch 27, 2017
sunway_logo_dark_bg Hi-Res

Sunway Has Job Vacancies

Michael FloodMarch 27, 2017
Dublin Airport Departing Passengers

Dublin Airport Named One of World’s Best Airports

Michael FloodMarch 27, 2017
IMG_3531

Shannon Airport Sponsors TIGS at Portmarnock Links

Michael FloodMarch 25, 2017
IMG_3472

Turkish Airlines to North Cyprus

Michael FloodMarch 24, 2017
Government support needed to navigate challenges facing Irish Travel Trade
 
 
Dublin, 22nd March 2017  The Irish Travel Industry Trade Show, Ireland’s largest ever travel trade show, took place in RDS Hall 3, Dublin 4, today to a large gathering of travel professionals from across the country. The event was an opportunity for travel professionals to meet and discuss the growing challenges facing the industry. Pictured at the trade show are Pat Dawson, CEO of the ITAA and Cormac Meehan, President of the Irish Travel Agents Association (ITAA).
***NO FEE***
Photography: Conor Healy/Picture It Photography
For further information please contact:
Maree Rigney, Limelight Communications, maree.rigney@limelight.ie 01 668 0600 or 086 3587153
Kathryn Byrne, Limelight Communications, kathryn.byrne@limelight.ie  01 668 0600 or 085 233 6033

ITAA President Calls on Minister Ross to Address Bonding and Brexit

Michael FloodMarch 24, 2017

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland