India’s new Minister of Tourism, the Hon. Dr K Chiranjeevi, was at World Travel Market in London this week to launch Incredible India’s new international campaign, ‘Find What You Seek’.
The campaign was officially launched at an Incredible India event on Tuesday 6th November at The Guoman Tower Hotel, which was attended by over 400 guests, including Irish Travel Trade News. The evening included a performance by traditional Bollywood dancers, a sit-down Indian banquet and even a mechanical elephant parading up and down in front of Tower Bridge!
The new ‘Find What You Seek’ campaign aims to highlight to consumers that they will find whatever they are looking for from a holiday in India, creating an awareness of the destinations and products available in India, which in turn aims to increase international visitor figures by 12% each year until 2016.