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Industry-Leading Research and Reports at WTM London 2016

Industry-Leading Research and Reports at WTM London 2016

World Travel Market London 2016, for which Irish Travel Trade News is the Official Trade Media in Ireland, will unveil an array of research in to a variety of sectors within the global travel industry when it opens its doors between Monday 7th – Wednesday 9th November.

The first piece of research to be unveiled is the World Travel Market Industry Report on Monday at 10.30am in the WTM International Press Centre Press Conference Room (ME580). The report polls the global travel industry and 1,000 UK holidaymakers.

Monday afternoon sees the Phocuswright Fast Track: State of European Startups take place at 12.30pm on the WTM Global Stage (AS950). The session will review Phocuswright’s latest data on start-up companies.

The following day sees the launch of WTM Global Trends Report, in association with Euromonitor International. The report includes a key trend for every geographical region of the industry alongside one for technology and global brands. The trade session takes place at the WTM Inspire Theatre (EU475) at 3pm. The press conference takes place at ME580 at 10.30am.

At 11am in South Gallery Room 15 & 16 Neilsen will exclusively reveal a report on millennial’s luxury purchases at airports.

The Lesbian, Gay, Bisexual, and Transgender travel market is estimated to be worth $200 billion. OutNow will reveal its LGBT2030 research, looking at the opportunities for the industry at 12.45pm in Platinum Suite 3.

On the final day the first NUS Insight Presents: #FOMOholidays! Driving your UK student travel strategy will take place in South Gallery Room 15 & 16 at 12.30pm. The session will discuss how to attract the market of 6.5 million 16-24 year olds who spend more than £3 billion a year on overseas holidays.

At 2pm, Mintel presents: Impact and opportunities of Brexit on the UK travel market. The session, in Platinum Suite 1, will look at the impact of Brexit on the UK as destination and source market, while also highlighting best practice to attract Chinese travellers – the highest spenders in the world.

Charlotte Sutton, World Travel Market, Portfolio Conference Manager, said: “The WTM London 2016 Conference and Event Programme offers the latest and most comprehensive research, data and analysis of the travel and tourism industry from some of the world’s most well-respected research companies, including Mintel, Nielsen and Euromonitor International. WTM London is the place to discover the latest travel and tourism trends.”

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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