The unique flavour of Shortcross Gin greeted members of the media to the launch of the Tourism Northern Ireland campaign ‘Say hello to more’.
Introducing the dedicated Republic of Ireland campaign to media at Ely Brasserie in Dublin, Terrance Brannigan, Chairman, Tourism Northern Ireland, explained the concept that was created especially for the Republic of Ireland market.
Simon Hamilton, Northern Ireland Minister for Economy, which includes Tourism, said that 2015 was the best year ever for tourism in Northern Ireland and told Irish Travel Trade News that with Brexit affecting the existing relationship it is up to all in the travel industry on the Island of Ireland to work together to encourage travel.
‘Say hello to more’ gives Tourism Northern Ireland the opportunity to introduce lesser known attractions to the Republic of Ireland market, and putting all this together in one package achieves the object of attracting more ROI visitors to the North.
Fiona Cunningham, Tourism NI Market Manager (ROI), said: “The Republic of Ireland is a hugely important market for Northern Ireland tourism due to its close proximity and the ease of access for visitors.
“There is so much to see and do in Northern Ireland that you cannot find anywhere else so, with our new campaign, we are inviting people right across Ireland to say hello to more unique experiences, world-famous sights, fascinating culture and award-winning food by booking a break in Northern Ireland.
“From world-famous crowd-pullers like the Giants Causeway and Titanic Belfast to lesser known but equally stunning attractions such as Dunluce Castle, Finn Lough and the Silent Valley, there is a world of new experiences just waiting to be discovered literally on your doorstep – just a drive or a quick train journey up the road and you’re there!”