ITB Berlin Just Gets Bigger and Better

ITB Berlin Just Gets Bigger and Better

Anyone in the travel trade who is serious about growing their business and keeping up to date on the latest trends just has to visit the ITB Berlin show every year.

The large Andalucia stand at ITB in Berlin .

Andalucia’s colourful  stand at ITB Berlin


The 2015 ITB Berlin, which came to an end on Sunday, was able to cement its position as the world’s largest travel trade show. From 4th – 8th March, 10,096 exhibitors from 186 countries (more than two-thirds were from abroad, were represented in 26 display halls, which were all fully booked.

The Czech Republic  were there in force.

Czech Republic was there in force

Overall, some 115,000 trade visitors (2014: 114,000) travelled to Berlin. The share of trade visitors from abroad increased to 43% (2014: 40%). These visitors also remained longer at ITB Berlin because they did good business, with the average duration of a stay rising to 2.4 days (2014: 2.1 days). According to estimates by Messe Berlin, the volume of sales at the world’s leading travel trade show increased from around €6.5 billion in 2014 to €6.7 billion.

Anyone for an Ice cream .

Anyone for an ice cream?

Trends at ITB Berlin 2015 included the massive rise in the use of mobile devices to book trips, a phenomenon that has now become the norm. Improved software means that travel websites are becoming more attractive and easier to use.

A magnificent 1970Mercedes from the Mercedes Museum in Stuttgart.

A magnificent 1970 Mercedes from the Mercedes Museum in Stuttgart

Hotels are also witnessing the impact of digital trends. Smartphone functions are increasingly taking over from room keys. Travel apps are developing rapidly and becoming evermore widespread with the use of latest-generation smartphones. It was good to see the Irish trade here in the person of Bev Fly from BookaBed and Barry Hammond from Sunway.

Lufthansa flight crew with the new LH seats.

Lufthansa flight crew with the new LH seats

At the eTravel World numerous experts debated the latest developments in digital marketing, social media and mobile travel services. The 40% increase in papers and discussions held on the eTravel Stage and at the eTravel Lab showed how important these topics have become for the travel industry.

Heidelberg is a must visit destination.

Heidelberg is a must visit destination

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Michael Flood is the Editor of Ireland's leading travel industry publication, Irish Travel Trade News. With more than 35 years experience, he has accumulated an in-depth knowledge of the airline industry and the travel and tourism world.

More in News

Job Opportunities

Cassidy Travel to Appoint Business Development Manager

Neil SteedmanMarch 22, 2018
Royal Caribbean International’s Mariner of the Seas

Royal Caribbean International New Global Island Collection

Michael FloodMarch 22, 2018
Air France Hop!

Air France Extends Cork-Paris CDG Service to Year-Round Service

Neil SteedmanMarch 22, 2018
Irish Ferries Drayton Manor Theme Park

Irish Ferries Unveils Drayton Manor Theme Park Package

Neil SteedmanMarch 22, 2018
View of Trinidad, Cuba, taken from a Bell Tower

Lainey’s Adventures: Touring Trinidad in Cuba

Neil SteedmanMarch 22, 2018
Clubs to Hire

Clubs to Hire Founder Warns Popular Golf Destinations of Over-Pricing

Neil SteedmanMarch 22, 2018
Gibraltar Skywalk Opening

‘Luke Skywalker’ Opens Skywalk in Gibraltar

Neil SteedmanMarch 22, 2018
B737 Max 8

Air Canada Switches to Premium Economy on B737 MAX 8

Michael FloodMarch 20, 2018
Commission for Aviation Regulation

CAR Publishes Advice to Department on Package Travel Directive

Neil SteedmanMarch 20, 2018

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland