FastBooking, one of the world’s leading e-marketing and online technology solutions providers for the hospitality industry, has announced the extension of its Direct Link programme to new partners Kayak and Wego. They join TripAdvisor, Trivago and Google Hotel Finder.
FastBooking Direct Link debuted in November 2011 and has grown rapidly in popularity among hoteliers. “Only FastBooking partners with as many travel and price comparison sites providing hoteliers with a direct link to their official websites,” said Jean Louis Boss, FastBooking Vice President, Marketing.
Kayak and Wego, both price comparison sites, greatly extend a hotel’s visibility to the Asian and North American markets, respectively. As with all FastBooking Direct Link partner websites, Kayak and Wego link to dedicated landing pages on official hotel websites using XML connectivity. These landing pages display the results of the request made by the web user on the partner site.
Direct Link gives independent hotels and groups critical visibility on travel and price comparison sites when Internet users are searching for accommodations. “The hotel benefits from increased traffic on its official website, greater potential for bookings and profit, and the very real advantage of ‘owning the relationship’ with the customer,” added Jean Louis Boss.