Kayak and Wego Join FastBooking as Direct Link Partners

Kayak and Wego Join FastBooking as Direct Link Partners

FastBooking, one of the world’s leading e-marketing and online technology solutions providers for the hospitality industry, has announced the extension of its Direct Link programme to new partners Kayak and Wego. They join TripAdvisor, Trivago and Google Hotel Finder. Logo

FastBooking Direct Link debuted in November 2011 and has grown rapidly in popularity among hoteliers. “Only FastBooking partners with as many travel and price comparison sites providing hoteliers with a direct link to their official websites,” said Jean Louis Boss, FastBooking Vice President, Marketing.

Kayak and Wego, both price comparison sites, greatly extend a hotel’s visibility to the Asian and North American markets, respectively. As with all FastBooking Direct Link partner websites, Kayak and Wego link to dedicated landing pages on official hotel websites using XML connectivity. These landing pages display the results of the request made by the web user on the partner site.

Direct Link gives independent hotels and groups critical visibility on travel and price comparison sites when Internet users are searching for accommodations. “The hotel benefits from increased traffic on its official website, greater potential for bookings and profit, and the very real advantage of ‘owning the relationship’ with the customer,” added Jean Louis Boss.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *


NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

Coach Arrives at The Loop, T2, Dublin Airport

Neil SteedmanMarch 24, 2019

The Europe Hotel Wins Award for ‘Hotel Spa of the Year’

Michael FloodMarch 22, 2019

What Travel Agents Should Know When Booking Families with a Child Who Has Autism

Neil SteedmanMarch 22, 2019

British Airways B747 Gets Heritage Livery

Michael FloodMarch 21, 2019

World ATM Congress in Madrid

Michael FloodMarch 21, 2019

Atlantic Joint Venture: a Partnership of Air Canada, Lufthansa Group and United Airlines

Ian BloomfieldMarch 21, 2019

Cathay Pacific Wants to Increase Flights from Dublin to Hong Kong

Michael FloodMarch 21, 2019

Uniworld Releases Renderings of New Ship on the Mekong

Michael FloodMarch 21, 2019

Cork Airport Rolls Out the Sunflower Lanyard

Michael FloodMarch 21, 2019

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland