News

KLM Targets Ireland with Global Cyber Giggle

KLM Targets Ireland with Global Cyber Giggle

KLM Royal Dutch Airlines

KLM Royal Dutch Airlines

KLM Royal Dutch Airlines has launched its interactive cyber greetings card campaign, Giggle Jiggle, in Ireland. Available to create now at www.theklmgigglejiggle.eu, Giggle Jiggle will run as a viral campaign for six weeks, ending on 8th August 2011.

KLM’s Giggle Jiggle cards consist of three different animated dancing characters from around the world, on to which visitors can upload a snapshot of themselves to send on to family and friends. Participants who make the cards and complete the caption will be entered into a competition to win a pair of long-haul tickets to anywhere on the KLM network.

The characters include a line-dancing American cowboy, a Bruce Lee-style Chinese kung fu fighter, and a cart-wheeling African explorer. The cards reflect the areas of the world in which KLM has a particularly strong route network.

The launch of the cyber cards will be supported by an online and social media campaign across Ireland, including KLM’s new Irish Facebook fan page and advertising through Facebook and Yahoo.

Verane Brissaud, Marketing Manager, Air France KLM UK & Ireland, said: “We were delighted with the success of the Giggle Jiggle in the UK and wanted to expand its reach to the Irish market. The Irish are known for their sense of humour so we strongly believe this playful and engaging campaign will hit just the right note. Our aim for KLM is to build on the strong presence we already have in Ireland and we think our Giggle Jiggle greetings cards will do just the trick.”

You can ‘Like’ the KLM Ireland Facebook page at www.facebook.com/klmireland.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

More in News

KLM Royal Dutch Airlines to Cease Tax-Free Sales on Flights

Michael FloodMarch 20, 2019

Hannon Travel Expands into UK with New Belfast Office

Michael FloodMarch 20, 2019

Cork Airport Rolls Out the Sunflower Lanyard

Michael FloodMarch 20, 2019

Cathay Pacific Wants to Increase Flights from Dublin to Hong Kong

Michael FloodMarch 20, 2019

The ‘Greening’ of the Great Wall of China

Michael FloodMarch 20, 2019

Kerala is God’s Own Country

Ian BloomfieldMarch 20, 2019

Aer Lingus Launches New Service Cork to Dubrovnik

Michael FloodMarch 20, 2019

Atlantic Joint Venture: a Partnership of Air Canada, Lufthansa Group and United Airlines

Ian BloomfieldMarch 19, 2019

Paula Cross Wins Trip for Two to Capital Region USA

Michael FloodMarch 19, 2019

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland