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“Legacy Alliances Have Outlived Their Usefulness” – James Hogan

“Legacy Alliances Have Outlived Their Usefulness” – James Hogan

Legacy airline alliances have outlived their usefulness, James Hogan, Etihad Airways’ President and Chief Executive, said in a keynote speech at the International Aviation Club in Washington DC.

Etihad James Hogan Washington DC

James Hogan, Etihad Airways President and Chief Executive, delivering the keynote speech at the International Aviation Club of Washington DC.

Etihad’s unique business model, which is a combination of organic growth, codeshares and minority equity investments, was proving very effective in building passenger numbers, revenue and profit for all its partners, he said.

“The traditional airline alliances have evolved into slow-to-respond, bureaucratic organisations that struggle to deliver added value to their member airlines, many of which are no longer compatible with each other.

“If we look at the consolidation currently occurring throughout the airline industry, we are also seeing more fragmentation within the alliances. This is going to continue as members seek ways to operate profitably in a very competitive environment with high fuel costs and generally slower global economic growth.

“This month we will report our strongest ever first quarter results. Our codeshare and equity partners have made a major contribution to that financial success.”

He added that Etihad Airways’ equity alliance of minority shareholdings enabled the airline to enter markets within local foreign investment limits and, therefore, without the complexities, approvals or expense attached to mergers or larger investments.

“It is easier, faster and far more cost effective to grow through one-on-one partnerships with established, respected carriers than it is to rely totally on our own resources, and to start from scratch in every market we serve. We have hand-picked like-minded partners with whom we can work collaboratively to build revenue across a broader network and reduce operating costs.

“We focus on our partners’ profitability as much as our own, because we are not dealing with competing interests. When the five CEOs sit down to make decisions, we have a shared commitment to make things happen.”

“An example of innovation is the way we are now working with our equity alliance partners to develop ‘centres of excellence’ in which operational and commercial expertise is pooled to deliver best practice across the group.

“Co-operation includes fleet and engine acquisition, maintenance, recruitment and training. This is real value-add for our equity alliance and I am confident it is the way forward.”

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

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