Argentine soccer star Lionel Messi has been named Global Brand Ambassador for Turkish Airlines at a ceremony on 6th December at the Camp Nou Stadium in Barcelona, Spain. The FC Barcelona forward joins the ranks of Los Angeles Lakers star Kobe Bryant and professional tennis player Caroline Wozniacki, who have been brand ambassadors since 2011 and 2010 respectively. Lionel Messi said: “I would like to thank to Turkish Airlines because it’s a great honour for me to be the brand ambassador of Europe’s Best Airline. I believe that by joining with a global network company such as Turkish Airlines we will set to sign many more successful projects.”
Turkish Airlines Board Member İsmail Gercek said: “We have held the title of Europe’s Best Airline now for two consecutive years and it makes perfect sense that we align ourselves with the best and most recognisable sports figures in the word. Signing a global sports star like Messi only solidifies our leading position as one of the world’s fastest growing airlines flying to a record number of countries across the globe.”
See the following link to the new advert for Turkish Airlines, featuring Kobe Bryant and Lionel Messi: www.youtube.com/watch?v=ruav0KvQOOg.