News

Louise and Tara Offer TLC!

Louise and Tara Offer TLC!

Louise Jordan and Tara Flanagan, both formerly of Sunway Holidays, have launched TLC Marketing, a consultancy company offering marketing, PR and representation services. Although travel and tourism is their core industry, TLC Marketing is also working with companies in the hospitality and fashion industries.

Tara Flanagan

Tara Flanagan

Louise Jordan

Louise Jordan

“We recognised an opportunity to offer consultancy services to companies that are working in a difficult marketplace, presenting cost-effective opportunities to give brand exposure and a return on investment,” said Tara. Louise added: “It’s our local knowledge of the market and key contacts in the travel industry that destinations and hotel groups can greatly benefit from by using TLC Marketing.  Often media buying and marketing plans are developed outside of Ireland for the Irish market and opportunities can be lost simply by not understanding how the Irish market works!”

TLC Marketing offers a range of services from marketing planning, campaign design and implementation, local representation, product training and PR, and advises tourist boards and travel suppliers that now is not the time to retract investment from Ireland – this is short-term thinking and it is costly in the long run to try and re-enter the market. There are opportunities to be gained by using local expertise in the Irish market.

Affinity marketing is another core area where TLC Marketing sees growth. This is where travel partners can be matched up with complementary brands to promote their products or destinations. “With our contacts in the media, FMCGs and the travel industry, we are matching suitable partners for co-operative campaigns that offer a win/win situation for both parties,” said Tara. “If we call, it’s because we see a genuine opportunity for your business.”

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

Aer Lingus announces new measures for the safety of Customers and Staff 

Michael FloodMay 29, 2020

Silversea launches “Virtual Visits ” with travel partners

Michael FloodMay 29, 2020

CAR Renews 92 Travel Agent Licences, Nine Still Pending

Neil SteedmanMay 29, 2020

Win a Holiday for Two in Lanzarote with Blue Insurance and Aqua Suites

Neil SteedmanMay 28, 2020

Join Amazing Thailand’s Live Webinars

Neil SteedmanMay 26, 2020

Spain reopens for Irish visitors from 1st July

Michael FloodMay 26, 2020

Hertz Files for Bankruptcy in USA and Canada

Neil SteedmanMay 26, 2020

Emirates introduces Complimentary Hygiene Kits for every passenger

Michael FloodMay 26, 2020

The Travel Corporation Overhauls Hygiene Standards

Neil SteedmanMay 26, 2020

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland