Lowcostbeds Launches ‘Happy Mondays’ Agents Promotion and Secret ☺ Hotels Programme

Lowcostbeds Launches ‘Happy Mondays’ Agents Promotion and Secret ☺ Hotels Programme

Lowcostbeds has re-launched its ‘Happy Mondays’ promotion. Agents that make an accommodation booking with a transfer during the promotion will automatically be entered into a weekly draw for a €100 voucher to cheer up their Monday.

Weekly ‘€100 Happy Monday’ winners will be contacted on Monday 17th, 24th June and 1st July. All booking entries for the promotion will then be entered into a bonus voucher prize of €500 with the lucky winner announced on 8th July. That should cheer up someone’s day!

The lowcostbeds trade support line has extended its opening hours to include Saturdays from 9am to 5.30pm commencing. Grainne Caffrey, Irish Agency Sales Manager, said: “Our business is now at a level where it justifies providing weekend support to the trade. We have increased staffing levels to cope with the significant growth in business in recent weeks and these extended hours form an important part of our on-going plans to improve our overall service levels to Irish travel agents.”

Secret J Hotels has also just launched a new secret J hotels programme bringing this popular concept exclusively to many top beach destinations.

Research shows that holiday makers have never been so value driven: on average they search over 20 holiday sites and up to 90% of bookers visit holiday price comparison and review sites. So with more and more holidaymakers looking to stretch their budget for the best holiday possible,’s new secret J hotels programme provides travel agents with access to great 4-star and 5-star hotels to suit even the most budget conscious holidaymaker.

The lowcosttravelgroup sends over one million holidaymakers abroad every year and has negotiated savings of up to 50% off the normal contract rate at 4-star and 5-star hotels. What customers won’t know until they have confirmed their booking is the name of the hotel but they will be given a detailed description of the property at the time of booking and the guarantee that the hotel is 4-star or 5-star quality. Hotels who are struggling to fill their rooms are now choosing the lowcosttravelgroup to sell those rooms at great prices.

Unique to secret J hotels are the destinations available, with hotels at top beach destinations including the Algarve, Tenerife, Egypt, and Turkey as well as locations further afield such as Dubai. Quality is core to the secret J hotels proposition and as a result some of the world’s leading hotel brands are featured – but they are a secret!

Clem Walshe, lowcost’s Irish Managing Director, said: “The concept of selling ‘unnamed hotels’ is not new but this is a first for beach holidays. This new programme provides travel agents with fantastic value for customers so that they can enjoy a 4-star or 5-star holiday for a 3-star price. We are launching with a unique collection of top beach destinations and will add additional destinations later this year.”

Discounts in the secret J hotels programme range from 10%-50% off normal rack rates and include a selection of meal basis from B&B to half-board and all-inclusive.

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NEIL STEEDMAN has been a trade journalist, editor and proofreader for 53 years, and ITTN's News & Features Editor for 43 years. His travel blog is at

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