Lowcostholidays Social Media Approach Leads to Brand Recognition and Sales Growth

Lowcostholidays Social Media Approach Leads to Brand Recognition and Sales Growth

Lowcostholidays’ effort to drive growth and engagement across its social media channels has led it to become the top Irish holiday provider on Facebook in the country, with a following of over 183,000 users. A yearly overview of the holiday provider’s social media operations also highlights a 13% increase in engaged daily page users on Facebook and a 3% increase in conversion rate:

The holiday provider has also witnessed success on Twitter. From January 2015 to June 2015 Lowcostholidays increased its following on Twitter by 482% and total engagements on Twitter by 382% and became the most followed and engaged holiday provider on Twitter in Ireland:

The company also offers its users a team of dedicated customer care agents on Twitter and Facebook, seven days a week. All inquiries are responded to within 30 minutes and 100% of private messages are responded to within 11 minutes, even during peak seasons.

“By becoming an accessible brand on social media we have improved our brand loyalty, reputation and recognition within the travel industry in Ireland,” said Clem Walshe, Managing Director – Ireland. “I think we differ from other holiday providers in the market because we consciously focus on building communities and having a dialogue with our customers. For example, we make sure to train our customer care agents on all of the social media platforms we are active on and by understanding the different platforms we use to engage with our customers, the agents are able to adjust their tone and tailor their response to each issue. As a result of this we have seen huge levels of increase in our engagement levels and total social traffic to website has increased by 45% year on year.”

Lowcostholidays develops a dedicated social media and digital content strategy every quarter to actively encourage digital growth and engagement, tactics include running inventive competitions, offering promotions and taking part in trending conversations. The company is excited to continue its online growth and looks forward to providing its customers with an engaging and interactive hub of holiday resource.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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