News

Lowcostholidays Social Media Approach Leads to Brand Recognition and Sales Growth

Lowcostholidays Social Media Approach Leads to Brand Recognition and Sales Growth

Lowcostholidays’ effort to drive growth and engagement across its social media channels has led it to become the top Irish holiday provider on Facebook in the country, with a following of over 183,000 users. A yearly overview of the holiday provider’s social media operations also highlights a 13% increase in engaged daily page users on Facebook and a 3% increase in conversion rate:

http://www.socialbakers.com/statistics/facebook/pages/total/ireland/brands/travel/

The holiday provider has also witnessed success on Twitter. From January 2015 to June 2015 Lowcostholidays increased its following on Twitter by 482% and total engagements on Twitter by 382% and became the most followed and engaged holiday provider on Twitter in Ireland:

http://www.socialbakers.com/statistics/twitter/profiles/ireland/brands/travel/

The company also offers its users a team of dedicated customer care agents on Twitter and Facebook, seven days a week. All inquiries are responded to within 30 minutes and 100% of private messages are responded to within 11 minutes, even during peak seasons.

“By becoming an accessible brand on social media we have improved our brand loyalty, reputation and recognition within the travel industry in Ireland,” said Clem Walshe, Managing Director – Ireland. “I think we differ from other holiday providers in the market because we consciously focus on building communities and having a dialogue with our customers. For example, we make sure to train our customer care agents on all of the social media platforms we are active on and by understanding the different platforms we use to engage with our customers, the agents are able to adjust their tone and tailor their response to each issue. As a result of this we have seen huge levels of increase in our engagement levels and total social traffic to website has increased by 45% year on year.”

Lowcostholidays develops a dedicated social media and digital content strategy every quarter to actively encourage digital growth and engagement, tactics include running inventive competitions, offering promotions and taking part in trending conversations. The company is excited to continue its online growth and looks forward to providing its customers with an engaging and interactive hub of holiday resource.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

More in News

Erika Wins Two Tickets to Hong Kong with Cathay Pacific

Michael FloodJune 21, 2018

Cantabria Region Promotes in Cork

Michael FloodJune 21, 2018

European Aviation Facing Serious Capacity Challenges – Eurocontrol

Neil SteedmanJune 21, 2018

Lainey’s Adventures: Getting Your White Card in Australia

Neil SteedmanJune 21, 2018

Touring Ireland with The Old Stones

Neil SteedmanJune 21, 2018

Royal Caribbean Cruises to Invest in Silversea Cruises

Michael FloodJune 21, 2018

Irish Ferries Has Re-Accommodated 75% of WB Yeats Passengers

Neil SteedmanJune 21, 2018

United Airlines Marks 20 Years Flying from Dublin Airport

Michael FloodJune 21, 2018

CAR Extends Consultation Deadline for Issues Paper CP7/2018

Neil SteedmanJune 21, 2018

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland