Lowcostholidays has announced a significant expansion of its investment in its presence on Twitter, Pinterest and Google+ in 2014, as well as developing the company’s Irish online weekly newsletter database, which now exceeds 50,000 customers.
Lowcostholidays also already has over 109,000 fans on its Irish Facebook page, bringing into the top 40 for Irish company Facebook pages.
Clem Walshe, Irish Managing Director, said: “Today’s holiday consumer wants three things: choice, flexibility, and value for money. The success of lowcostholidays has been built on providing customers with an easy-to-use website that ticks all of those boxes.
“We use our existing social media channels to engage and listen to customer opinion. Applying that valuable feedback has helped us build a great online holiday product that has proven to be popular with customers and successful for lowcost.
“We have recently added six new content writers for the website. We also want to expand on our hand-in-hand working with travel agents.”