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Lowcosttravelgroup Appoints Alex as Chief Marketing Officer

Lowcosttravelgroup Appoints Alex as Chief Marketing Officer

Lowcosttravelgroup has appointed Alex Gisbert as its new Chief Marketing Officer. Alex, who is moving from his role of Managing Director (International Businesses), will continue to run sales and marketing for the group from Mallorca, Spain.

Alex Gisbert, Chief Marketing Officer, Lowcosttravelgroup

Alex Gisbert, Chief Marketing Officer, Lowcosttravelgroup

He joined the lowcosttravelgroup in July 2010 and previously held positions at Expedia, Opodo and Thomas Cook Travel group.

“It made sense to drive the business from the multi-market framework we have built in Switzerland and Palma,” said Gisbert. “Moving a UK business to a global business is a tough challenge but, having launched in over 30 countries for the group this year, the reality is that the team is getting up to speed quickly on the challenges of executing outside the UK.”

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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