News

Lufthansa and Austrian Partner with Amadeus

Lufthansa and Austrian Partner with Amadeus

Lufthansa and Amadeus have announced a new agreement that will see the airline sell advance seat reservation as an ancillary product in the travel agency channel using Amadeus Airline Ancillary Services. The agreement, which also applies to Lufthansa’s subsidiary Austrian Airlines, means that travel agents using Amadeus in 63 markets worldwide will be able to book advance seat reservations in Economy Class for travellers flying on domestic and European routes. Additionally, passengers will be able to purchase seats offering extra legroom on continental and intercontinental routes. Amadeus Logo

Travel agents using Amadeus will be able to reserve the traveller’s preferred seat in advance for a small additional fee, which will vary depending on whether they select a standard seat or an exit row seat with its additional legroom. Passengers without an advance seat reservation are able to choose their seat free of charge only at check-in.

Lufthansa and Austrian Airlines will also adopt Amadeus Airline Ancillary Services, a comprehensive, multi-channel solution that is compliant with industry standards, to distribute ancillary services through their website in the first half of 2014. By launching the advance seat reservation product worldwide in the travel agency channel, the two carriers will be embracing a multi-channel approach to merchandising with Amadeus. Both airlines use Electronic Miscellaneous Documents, the IATA standard solution for fulfilling bookings for ancillary services.

Travel agents will be able to make the seat reservations easily and efficiently through Amadeus Airline Ancillary Services, as the solution seamlessly integrates the process into agents’ normal workflow. Merchandising ancillaries using Amadeus Airline Ancillary Services is designed to help increase both the number of bookings the airline receives through the travel agency channel and the revenue generated per passenger.

Günter Friedrich, Vice-President IT Development Commercial, Lufthansa, said: “We know that comfort is important to travellers, and this new product will offer our customers greater flexibility and choice to personalise their journey so that they can rest assured they will be in their favourite seat whenever they fly with us. Our partnership with Amadeus means that we will be able to provide our customers with a consistent experience and level of choice, however they shop for and book their flight. We are able to provide them with the services and products that will enhance their journey.”

Decius Valmorbida, Vice-President of Distribution Marketing at Amadeus, said: “Merchandising products and services is a priority for airlines in order to differentiate their offer, meet the personalisation needs of their customers and optimise their revenues. By offering this new product using Amadeus, Lufthansa and Austrian Airlines join 76 other airlines that recognise how Amadeus Airline Ancillary Services can help them shift comparison of airline fares from price to service. This helps carriers compete more effectively.”

To date, 78 airlines have signed-up to the Amadeus Airline Ancillary Services solution, of which 22 are currently distributing their ancillary services through travel agents in 63 markets.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

More in News

25th Irish Travel Trade Awards Winners

It’s Awards Time – Don’t Forget Your Business Cards!

Neil SteedmanNovember 23, 2017
IMG_1757

PATA Decides to Expand UK Chapter to Include Ireland

Michael FloodNovember 23, 2017
Taktsang Monastery Featured Image

Wonders of Bhutan: Thimphu, Haa Valley and Taktsang Monastery

Neil SteedmanNovember 23, 2017
Iberia Express Cork-Madrid

Iberia Express Expands Cork-Madrid Route for Summer 2018

Neil SteedmanNovember 23, 2017
Cobalt Aircraft

Cobalt Air Announces Year-Round Flights from Dublin to Cyprus

Neil SteedmanNovember 23, 2017
aer-lingus-a320

Aer Lingus Black Friday Fare Offers Have Arrived

Neil SteedmanNovember 23, 2017
Emirates Thales Next-Generation IFEC

Emirates Partners with Thales for Next-Generation Broadband Connectivity

Neil SteedmanNovember 23, 2017
IMG_1828

Galway Hosts Successful Worldchoice Conference 2017

Michael FloodNovember 21, 2017
Aer Lingus Seattle

Aer Lingus Announces New 
Direct Route to Seattle

Neil SteedmanNovember 21, 2017

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland